Paid Social Director: Lead Strategy & Campaign Growth

Zenith UK; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith UK is hiring a Paid Social Account Director to shape high-impact campaigns for a leading entertainment and communications client. You’ll lead the strategy, planning and performance of brand and commercial activity, turning audience and platform insights into work that reaches millions of households.

As a senior client partner, you’ll unite specialists across social, creative, data and media planning to deliver thoughtful, effective campaigns.

Qualifications

• Strong knowledge of paid social platforms (Meta, TikTok, Snapchat).
• Experience delivering end-to-end campaigns across brand and performance objectives.
• Ability to interpret data and communicate insights clearly.
• Familiarity with CM360, Adobe or Google Analytics.
• Collaborative approach with clients and internal teams.
• Experience coaching and developing colleagues.
• Organised, adaptable, able to balance priorities.

Responsibilities

• Own paid social strategy, planning and performance across TV campaigns.
• Partner with Digital Leads on budgeting, forecasts and goals.
• Act as senior client contact, providing strategic direction.
• Turn campaign data into actionable insights and recommendations.
• Collaborate with creative, analytics and platform partners.
• Oversee activation, optimisation, measurement and reporting.
• Lead UK and offshore teams to strengthen strategic thinking.

Skills

Paid social platforms

Meta advertising

TikTok advertising

Snapchat advertising

Campaign strategy

Budget management

Team leadership

Client relationship

Tools

CM360

Adobe Analytics

Google Analytics

Job description

Zenith UK is hiring a Paid Social Account Director to shape high-impact campaigns for a leading entertainment and communications client. You’ll lead the strategy, planning and performance of brand and commercial activity, turning audience and platform insights into work that reaches millions of households.

As a senior client partner, you’ll unite specialists across social, creative, data and media planning to deliver thoughtful, effective campaigns.