Paid Social Account Manager: Strategy, Testing & Growth

Publicis Digital Experience; Greater London; Hybrid; GBP 38,000 - 62,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith UK, a Publicis Groupe company, is hiring a Paid Social Account Manager to shape standout social campaigns for a major client. You’ll own paid social strategy across audiences, creative best practice, bidding approaches and campaign delivery, collaborating with social, planning and strategy colleagues to turn ambitious briefs into effective campaigns.

You’ll translate performance data into insights, define KPIs, and lead testing and innovation plans while managing budgets and maintaining

Qualifications

• Experience delivering paid social strategy and activation across brand and performance campaigns.
• Strong knowledge of social platforms, particularly Meta, TikTok and Snapchat.
• Ability to translate campaign data into useful insights and recommendations.
• Experience working directly with clients and presenting ideas, results or recommendations clearly.
• Strong organisation and attention to detail, including confidence working with campaign budgets and financial processes.
• A collaborative and curious approach, with an interest in testing new ideas, tools and ways to improve paid social performance.
• Experience supporting or guiding colleagues, with an inclusive approach to sharing knowledge and helping others develop.

Responsibilities

• Own paid social strategy across audiences, creative best practice, bidding approaches and campaign delivery.
• Turn performance data into clear, actionable insights that inform client and media decisions.
• Define meaningful KPIs and measurement approaches aligned with wider business and marketing objectives.
• Lead testing and innovation plans, exploring platform features and technology that can improve campaign performance.
• Oversee day-to-day campaign delivery, optimisation, budgets, tracking and reconciliation, maintaining high standards of accuracy.
• Build trusted relationships with clients and internal partners, communicating expectations, opportunities and delivery risks clearly.
• Support colleagues through thoughtful delegation, constructive feedback and knowledge sharing, creating an inclusive and collaborative team environment.

Skills

Paid social strategy

Facebook/Meta

TikTok

Campaign optimisation

Data interpretation

Client communication

Budget management

Job description

Zenith UK, a Publicis Groupe company, is hiring a Paid Social Account Manager to shape standout social campaigns for a major client. You’ll own paid social strategy across audiences, creative best practice, bidding approaches and campaign delivery, collaborating with social, planning and strategy colleagues to turn ambitious briefs into effective campaigns.

You’ll translate performance data into insights, define KPIs, and lead testing and innovation plans while managing budgets and maintaining