Paid Social Content Creator, Europe

Whatnot; London; On-site; GBP 80,000 - 90,000; Full time

Job summary

Whatnot, a leading livestream shopping platform, is seeking a Paid Social Content Creator to join their EU marketing team. This hands-on, high-output role involves producing impactful content for digital paid channels and working closely with various teams to drive performance. The candidate will need to thrive in fast-paced environments and will have the opportunity to help shape creative strategy across Europe, contributing to the growth of the marketplace.

Benefits

Flexible Time off Policy

Health Insurance options

Work From Home Support

Monthly allowance for cell phone and internet

16 weeks of paid parental leave

Qualifications

• 5–8 years of experience in creative production or performance marketing.
• Proven ability to produce/adapt native ads for platforms like TikTok, Reels.
• Self-starting, high-output approach with strong understanding of performance goals.

Responsibilities

• Create short-form video content for paid social using community footage.
• Brief influencers for content that drives results.
• Partner with Performance Marketers to run creative tests.

Skills

Creative production

Performance marketing

Social-first video content

Strong editing instincts

Partnership mindset

Tools

Capcut

InShot

Premiere

Job description

Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values . With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.

From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

And we’re just getting started! As one of the fastest growing marketplaces , we’re looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.

We’re looking for a Paid Social Content Creator to join the EU marketing team at Whatnot — and help us scale best-in-class creative across our digital paid channels (TikTok, Meta,...). You’ll be the first creative hire in Europe, focused on sourcing, adapting, and producing high-performing native content for ads. You’ll work closely with Performance Marketers, category teams, country marketers, and creators to bring scrappy, authentic content to life — fast. You’ll also collaborate with our seasoned US creative team, who will offer support and guidance, while giving you the space to drive the strategy and execution locally.

This is a hands-on, high-output role for someone who knows what works across social and thrives in a fast-paced, test-and-learn environment. Over time, you’ll help shape how we scale creative across Europe — and help define what performance storytelling looks like at Whatnot.

• Create and adapt short-form video content for paid social — using livestream clips, community footage, and UGC.
• Brief influencers, sellers, and external creators to self-produce content that feels native and drives results.
• Work with freelance editors (and occasionally shoot/edit yourself) to keep the pipeline moving.
• Partner with Performance Marketers to run creative tests, track performance, and iterate quickly.
• Rally Community Managers and Category Managers to help surface content and ideas from the community.
• Lay the foundation for a scalable creative system — from production workflows to partner relationships.

Team members in this role are required to be within commuting distance of our London, UK hub.

You’re a creative producer at heart — someone who genuinely loves making content that grabs attention and drives results. You’re energized by the process: spotting a great hook, stitching together a compelling edit, seeing it live, learning from the data, then doing it all over again — better and faster.

You’ve worked in environments where briefs are scrappy, feedback loops are fast, and volume matters. You thrive when you’re in the thick of production: editing, briefing, tweaking, experimenting. You take pride in turning raw footage or rough ideas into sharp, native-feeling performance ads.

You’re collaborative and independent in equal measure — ready to take full ownership of EU creative execution while learning from and contributing to a global team.

You should have:

• 5–8 years of experience in creative production, performance marketing, or social-first video content.
• Proven ability to produce or adapt native-style ads for platforms like TikTok, Reels, Shorts, and Meta.
• Strong editing instincts (cuts, captions, pacing) and fluency with tools like Capcut, InShot, or Premiere.
• Experience briefing influencers, sellers, or creators to self-shoot content with performance in mind.
• A strong partnership mindset — you work well with marketers, community leads, and external talent.
• A clear understanding of performance goals (CTR, CPA, ROAS) and how to optimize creative against them.
• A self-starting, high-output approach — you don’t wait for perfect conditions to produce great work.

Bonus if you have:

• Experience in a fast-growing startup, DTC brand, or marketplace business.
• Exposure to managing or supporting large-scale paid social budgets ($1M+/month).
• A personal background as a content creator, UGC maker, or social video editor.
• Experience building creative processes or small teams from the ground up.
• Interest or experience in collectibles or fashion culture — you understand the tone, trends, and what resonates with these communities
  
  

£80,000/year to £90,000/year + benefits + equity.

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; Pension plans internationally
• Monthly allowance to dogfood the app
  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
• 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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