Paid Search Specialist

Tech Connect Group; Southampton; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Flexible hours

Job summary

Tech Connect Group has partnered with a national agency to recruit a Senior Paid Search Lead to support their Digital Marketing team. Based in Southampton or Salisbury, you will lead strategy, delivery and performance across Google Ads, Microsoft Ads and other platforms for a diverse client portfolio. This is a lead-level role with strategic oversight and mentoring responsibilities.

The position offers flexi hours (8am–5:30pm) and hybrid working (3 days from home).

Qualifications

• Extensive hands-on agency experience managing large budgets across Google/Microsoft Ads.
• Expertise in GA4, GTM, conversion tracking, and attribution models.
• Ability to translate data into commercial insights and strategic recommendations.
• Proven track record mentoring team and elevating standards.

Responsibilities

• Lead agency-wide paid search strategy and best practices.
• Plan, optimise, and manage campaigns (Search, Shopping, PMax, Video) with tracking setups.
• Lead client relationships independently, present strategic insights, and support pre-sales.
• Train and mentor team members, review account builds for accuracy.
• Build custom analytics dashboards, analyse attribution and behaviour data, and oversee clear performance reporting.
• Drive structured testing, stay ahead of AI/platform trends, and maintain Google Partner certifications.

Skills

Paid search strategy

GA4

Google Tag Manager

Conversion tracking

Attribution models

Data-driven insights

Mentoring

Client management

Campaign optimisation

Leadership

Tools

Google Ads platform

Microsoft Ads platform

Google Tag Manager

Job description

Tech Connect Group has partnered with a national agency in their search for a Senior Paid Search Lead to support their Digital Marketing team. You will lead strategy, delivery and performance across Google Ads, Microsoft Ads and other advertising platforms for a diverse portfolio of clients. Combining hands‑on platform expertise with strategic oversight, you will ensure campaigns are data‑driven, innovative and aligned with client objectives. This is a lead‑level role with a broad remit spanning client strategy, campaign quality, team development, pre‑sales, research and service innovation.

Based in Southampton or Salisbury, this business offers great flexibility (flexi hours between 8am and 5:30pm) and hybrid working (3 days from home).

Key Responsibilities:

• Lead agency‑wide paid search strategy, establish best practices across Google/Microsoft Ads, and align campaigns with client KPIs.
• Plan, optimise, and manage advanced campaign types (Search, Shopping, PMax, Video) and precise tracking/conversion setups.
• Lead client relationships independently, present strategic insights, and support pre‑sales, pitching, and cross‑channel account expansion.
• Train and mentor team members, review account builds for accuracy, and collaborate with Paid Social and wider agency teams.
• Build custom analytics dashboards, analyse attribution and behaviour data, and oversee clear performance reporting across the client portfolio.
• Drive structured testing, stay ahead of AI/platform trends, and help maintain official Google Partner and platform certifications.

Key Skills and Experience Required:

• Extensive hands‑on agency experience managing large budgets, campaign strategies, and forecasts across Google and Microsoft Ads (Search, Shopping, PMax, Video, Display).
• Deep expertise in GA4, Google Tag Manager, conversion tracking, attribution models, and turning complex data into commercial insights.
• Strong organisational skills: manage multiple client accounts simultaneously, meet tight deadlines, and communicate recommendations clearly.
• Proven track record of mentoring colleagues, reviewing account builds, and elevating execution standards across the wider team.