Paid Media Strategist

Got The T-Shirt; Leeds; Hybrid; GBP 38,000 - 52,000; Full time

Job summary

An established industry player is seeking a Paid Media Strategist to lead and innovate within their dynamic team. This role offers the opportunity to shape multi-channel paid strategies across platforms like Google Ads, Meta, and TikTok. You'll mentor junior members while driving growth for both existing clients and new business. With a clear path for progression and a supportive environment, this position is perfect for someone eager to make a significant impact in the world of paid media. Join a vibrant agency that values creativity and collaboration, and help shape the future of digital marketing.

Benefits

Employee-owned agency (tax-free bonus)

EBITDA-based performance bonus

Vitality health insurance

Birthday off

Flexible working hours

Work from anywhere policy

Qualifications

• 5-6 years of experience in Paid Media, ideally agency-side.
• Deep platform knowledge including Google Ads, Meta, and TikTok.

Responsibilities

• Lead strategy across multi-channel Paid campaigns.
• Drive innovation and explore new platforms for clients.

Skills

Paid Media

Google Ads

Meta

TikTok

YouTube

Bing

GA4

GTM

Mentoring

Business Development

Tools

Google Analytics 4

Google Tag Manager

Job description

Location – Leeds – 3 days in the office
Reports to – Head of Paid Media
Salary – £38k–£52k + bonuses

If you live and breathe Paid Media, know your way around Google Ads, Meta, TikTok and more — and you’re ready to shape the future of paid strategy while growing your influence in a dynamic team — this role’s for you.

This agency is looking for a Paid Media Strategist with the confidence to lead, the curiosity to innovate, and the commercial mindset to spot opportunity and run with it. You’ll split your time between hands-on campaign strategy and driving growth — both with existing clients and new business.

It’s a senior role in a growing team, with plenty of headroom to step up and make your mark.

Been there. Built the strategy. Ready to lead?

What You’ll Be Doing

Leading strategy – Own the strategic direction across multi-channel Paid campaigns (Search, Social, Emerging platforms).
Driving innovation – Explore new platforms and technologies to keep your clients ahead of the curve.
Pitching in on growth – Support new business development, lead on proposals, and contribute to client onboarding.
Mentoring and developing – Guide junior team members and help level up the Paid Media team’s processes and thinking.
Collaborating across teams – Work closely with SEO, CRO, CRM and more to deliver integrated performance strategies.
Getting into the data – Use GA4, GTM, and platform insights to optimise campaigns and report performance effectively.
Balancing the mix – This role is 50% strategy, 50% new business — and 100% impactful.

What You’ll Bring to the Table

Skills & Experience

• 5–6 years’ experience in Paid Media (agency-side ideal, fast-paced in-house considered)

• Deep platform knowledge: Google Ads, Meta, TikTok, YouTube, Bing

• Strong track record of leading strategy and mentoring others

• Comfortable with GA4, GTM, tracking specs and reporting

• Proven experience working across multiple sectors (e.g. eCom, lead gen)

• Confident supporting and delivering new business proposals

Attitude & Values

• Proactive & commercially-minded – You don’t wait for the brief, you shape it

• Outgoing & collaborative – You’re comfortable working across teams and departments

• Curious & innovative – Always exploring what’s next in Paid

• Supportive & strategic – You know when to lead, and when to lift others

Why Join?

Make your mark – Help shape the Paid offering and be a key part of the agency’s growth
Real progression – Clear path toward Senior Paid Manager, Paid Lead or Digital Media Strategist
Brilliant benefits;

• Employee-owned agency (tax-free bonus)

• EBITDA-based performance bonus

• Vitality health insurance

• Birthday off + flexible working hours

• “Work from anywhere” policy

Ready to shape the future of Paid?

If you want the freedom to lead, the space to innovate, and a team that backs your ideas — we’d love to hear from you.