Paid Media Specialist - Hybrid

Ashdown Group; West Yorkshire; On-site; GBP 35,000 - 45,000; Full time

Job summary

An exciting opportunity awaits a Paid Media Specialist at a dynamic online commerce platform in West Yorkshire. This role offers the chance to lead PPC campaigns, utilizing platforms like Google Ads and YouTube to drive growth. The ideal candidate will possess strong analytical skills and a creative mindset, ready to innovate and enhance marketing strategies. Join a forward-thinking company that values collaboration and offers a competitive salary along with generous benefits, including profit sharing and daily lunches. If you're passionate about digital media and eager to make an impact, this position is perfect for you.

Benefits

Pension

25 days holiday

Uncapped profit share

4 x life cover

Free lunch daily

Qualifications

• Experience managing PPC campaigns with a focus on performance.
• Strong analytical skills to enhance conversions and identify trends.

Responsibilities

• Take ownership of PPC campaigns across multiple channels.
• Collaborate with developers and designers for campaign alignment.

Skills

PPC Campaign Management

Google Ads

Microsoft Ads

Google Analytics

Excel/Google Sheets

YouTube Advertising

Analytical Skills

A/B Testing

CRO Initiatives

Creative Strategy Development

Job description

A fabulous opportunity for a Paid Media Specialist who is passionate about digital media and has a strong digital marketing skill set across paid digital marketing.Our client, an on-line commerce platform, has ambitious plans for growth and is looking for someone with energy and vision to join their growing team of marketers, based at their offices near Leeds.

In this pivotal role where you will take full ownership of PPC campaigns, expanding the companies reach across channels such as Google Display Network, YouTube, Outbrain and Taboola delivering campaigns that maximise activity and exceed performance targets.

You will Identify opportunities and broaden strategies to broaden paid media investment and drive growth on new and emerging platforms. Taking ownership of non-brand paid search campaigns to improve CTR and search impression share.Providing regular reports ensuring PPC performance is delivered to budget and any variance is explained clearly as well as developing the testing strategy to ensure target audience and bid optimisation.

There will be a large element of collaboration, working with web developers to ensure that landing pages are fully aligned with the company’s multi channel campaigns and the design team to collaborate on the creation of high-quality assets which will drive traffic to the site. You will also need to have strong analytical skills to continuously identify new trends and insights to further enhance conversions.

The ideal candidate will have

• Previous experience of managing PPC campaigns

• Strong working background with Google Ads andMicrosoft Ads and familiar with Taboola and Outbrain.

• Confident with Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets.

• Confident working with YouTube including video advertising.

• An enquiring mind with a real desire to learn and innovate.

• Highly tuned analytical skills with excellent attention to detail

• Experience with scoping and analysing A/B and multivariate tests.

• Prior experience of working with CRO initiatives

• Ability to develop creative strategies for paid marketing campaigns

This is a fantastic opportunity to join a successful company with a truly unique offering. The salary on offer is up to £45,000 dependent on experience plus benefits including pension, 25 days holiday, uncapped profit share, 4 x life cover, free lunch daily.