Paid Media Specialist - Hybrid, ASHDOWN GROUP

Guardian Jobs; Leeds; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

An exciting opportunity awaits a Paid Media Specialist at a dynamic online commerce platform. This role involves taking ownership of PPC campaigns across various channels, driving growth and maximizing performance. The ideal candidate will bring a wealth of experience in digital marketing, particularly in PPC, and possess strong analytical skills. Join a forward-thinking company that values innovation and offers a supportive environment for professional development. With competitive salary and benefits, this is your chance to contribute to a growing team and make a significant impact in the digital marketing landscape.

Benefits

Health Insurance

Hybrid Working

Professional Development (CPD)

Social Responsibility and Volunteering

Pension

25 Days Holiday

Uncapped Profit Share

4x Life Cover

Free Lunch Daily

Qualifications

• Experience managing PPC campaigns with a strong analytical background.
• Confidence with Google Ads and Microsoft Ads, and familiarity with Taboola and Outbrain.

Responsibilities

• Manage PPC campaigns and improve performance metrics.
• Collaborate with teams to create high-quality marketing assets.

Skills

PPC Campaign Management

Google Ads

Microsoft Ads

Google Analytics

Excel/Google Sheets

YouTube Advertising

A/B Testing

CRO Initiatives

Analytical Skills

Creative Strategy Development

Job description

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Contract: Permanent | Hours: Full time | Sector: Marketing & PR, PPC

Employee benefits & values: Health insurance, Hybrid working, Professional development (CPD), Social responsibility and volunteering

A fabulous opportunity for a Paid Media Specialist who is passionate about digital media and possesses a strong digital marketing skill set across paid digital marketing. Our client, an online commerce platform, has ambitious plans for growth and is looking for someone with energy and vision to join their growing team of marketers, based at their offices near Leeds.

Role overview: In this pivotal role, you will take full ownership of PPC campaigns, expanding the company's reach across channels such as Google Display Network, YouTube, Outbrain, and Taboola. You will deliver campaigns that maximize activity and exceed performance targets.

Key responsibilities:

1. Identify opportunities and broaden strategies to increase paid media investment and drive growth on new and emerging platforms.
2. Manage non-brand paid search campaigns to improve CTR and search impression share.
3. Provide regular reports ensuring PPC performance aligns with budgets, explaining any variances clearly.
4. Develop testing strategies to optimize audience targeting and bids.
5. Collaborate with web developers to ensure landing pages are aligned with multi-channel campaigns.
6. Work with the design team to create high-quality assets to drive traffic.
7. Utilize strong analytical skills to identify trends and insights to enhance conversions.

The ideal candidate will have:

• Previous experience managing PPC campaigns.
• Strong background with Google Ads, Microsoft Ads, and familiarity with Taboola and Outbrain.
• Confidence with Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets.
• Experience with YouTube advertising, including video ads.
• An inquisitive mind with a desire to learn and innovate.
• Highly developed analytical skills with excellent attention to detail.
• Experience with A/B and multivariate testing.
• Prior experience working on CRO initiatives.
• Ability to develop creative strategies for paid marketing campaigns.

This is a fantastic opportunity to join a successful company with a truly unique offering. The salary is up to £55,000, dependent on experience, plus benefits including pension, 25 days holiday, uncapped profit share, 4x life cover, and free lunch daily.