Paid Media Specialist (6-month Fixed-Term Contract)

Audley Travel Ltd.; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player seeks a Paid Search Specialist for a 6-month fixed-term contract. This role is pivotal in managing and optimizing global paid media channels, including search, social, display, and remarketing. You will be responsible for delivering a robust paid media strategy that maximizes revenue and return on investment, while also driving a culture of performance marketing across teams. The ideal candidate is data-driven, detail-oriented, and possesses exceptional problem-solving skills. Join a passionate team dedicated to creating meaningful travel experiences and enjoy a range of attractive perks while making a significant impact on the company's digital marketing initiatives.

Benefits

25 days holiday per year

Hybrid working

Day off for birthday

Volunteering day off

Healthshield health cash plan

Enhanced family leave

Wellhub wellbeing platform

Benefits platform with discounts

Qualifications

• Data-driven specialist responsible for account optimization and best practice execution.
• Collaborative role with UK and US marketing teams to maximize efficiency.

Responsibilities

• Manage paid media strategy to maximize revenue and ROI across channels.
• Optimize keyword and audience sets for improved account performance.
• Develop reports for stakeholders highlighting performance trends.

Skills

Problem-solving skills

Attention to detail

Organizational skills

Desire to learn and develop

Tools

Google Ads

Microsoft Ads

Meta

Google Analytics

PowerBI

Job description

Vacancy: Paid Search Specialist (6-month Fixed-Term Contract)

About Us
Audley Travel is an award-winning, consistently recognized tour operator that specializes in tailor-made travel in over 80 countries. Our clients come to us because we are the true experts of the region and use our knowledge to provide meaningful travel experiences. Our employees are passionate about travel and exploring other cultures. In 2021, we proudly celebrated serving our travel clients for 25 years. Take a look at our video below to get a real taste of who we are and what we love doing:
Watch our video

The Role
The Paid Search Specialist is responsible for managing the delivery and optimization of global paid channels, including search, social, display, and remarketing. This role encompasses a wide range of responsibilities and requires a diverse set of skills to effectively manage and optimize campaigns across multiple platforms and regions.

Key Responsibilities Include:

1. Paid Media Strategy
   • Deliver a paid media strategy that maximizes revenue and return on investment, driving growth & efficiency across our marketing.
   • Assist with the delivery of agreed strategic & performance initiatives to develop our capabilities and aid Audley’s growth & channel efficiency.
   • Deliver ROI targets that produce optimum return across channels.
2. Optimisation & Testing
   • Manage the implementation of testing programmes across accounts, channels, and markets.
   • Continually optimize our keyword & audience sets, identifying opportunities to improve account performance.
   • Manage bidding across accounts to drive optimum performance in line with agreed strategy.
   • Drive creative excellence across the Paid Media team.
3. Reporting
   • Develop weekly updates with diagnostic commentary on performance & KPIs.
   • Develop monthly reports to senior stakeholders highlighting performance trends.
   • Develop quarterly market dynamics reports to the wider marketing & management teams to influence future destination focus.
4. Global Ways of Working
   • Help drive a culture of performance marketing that focuses the whole team on performance improvements.
   • Assist with global ways of working that maximize channel performance, resourcing, and efficiency.
   • Deliver ways of working that ensure market deliverables are met and engagement across teams is high.
   • Work with local markets to understand key focuses and stakeholders to drive focus & efficiency for adoption of strategic & performance initiative delivery.
   • Work with the market channel owners to manage the delivery of agreed performance initiatives that focus on driving growth and improving channel efficiency.

About You
As a Paid Search Specialist, you are data-driven and action-led, responsible for owning the account optimization plan and best practice execution within all of Audley’s Paid Media accounts. In this global role, you will work collaboratively with the UK and US marketing teams, ensuring alignment on strategy and maximizing efficiency of processes and performance. Your efforts will drive the success of Audley’s digital marketing initiatives on a global scale, encompassing search, social, display, and remarketing channels.

Additional Experience Required:

• Exceptional problem-solving skills
• A keen eye for detail
• A desire to learn, develop skills, and challenge themselves & others
• Highly organized & logical approach to managing workloads and deadlines
• Good understanding of PowerBI desirable

• Channel management tools – e.g. Google Ads, Microsoft Ads, Meta
• Advanced analysis
• Budget management
• Google Analytics

What You’ll Get in Return:

• Holiday - 25 days per year
• Hybrid working
• A day off for your birthday
• A day off for volunteering to support a charity, local support group, or community work of your choice
• Healthshield health cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme, and counselling
• Enhanced family leave
• Wellhub – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps
• Benefits Platform – a reward scheme that gives you discounts and cashback with hundreds of retailers

We believe it's our people that make the difference and who build Audley into the success it is today. We pride ourselves on enabling people to reach their full potential through promoting and celebrating a diverse and inclusive working environment.