Paid Media Specialist

Tech Connect Group; Southampton; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Hybrid work 2 days/week

Personal development plans

Social engagements/company events

Job summary

Tech Connect Group are recruiting a Paid Media Specialist (PPC) to join their Digital Marketing team in the UK. The role is based in Southampton or Salisbury and works on a hybrid basis, in the office two days per week. Timesheets are required.

Experience in a marketing agency or across multiple brands is advantageous. The successful candidate will manage and optimise campaigns across Google Ads, Meta Ads Manager and Microsoft Advertising, set up conversion tracking, report on performance, and

Qualifications

• Experience managing paid advertising campaigns across search and social platforms.
• Strong knowledge of measurement, analytics and reporting.
• Active familiarity with PPC tools and training in digital marketing.

Responsibilities

• Campaign Management: Develop and optimise paid advertising campaigns across platforms.
• Research & Strategy: Conduct keyword, audience, and competitor research to inform strategy.
• Technical Implementation: Set up conversion tracking, Google Tag Manager and platform pixels.
• Platform Expertise: Use Google Ads, Meta Ads Manager and Microsoft Advertising to execute strategies.
• Performance Reporting: Monitor budgets and create reports and dashboards.
• Team Collaboration: Mentor junior members and help grow the paid advertising service.
• Client Communication: Respond to client requests and present results.

Job description

Tech Connect Group are pleased to partner with a national business in their search for a Paid Media Specialist (PPC) to join their Digital Marketing team.

We are looking for a creative individual who can think outside the box when it comes to campaigns, who can use their technical knowledge to optimise exposure on advertising platforms.

Based out of their Southampton or Salisbury offices, this role requires you to be in the office on a hybrid basis, 2 days a week.

Please note, this role does require the usage of timesheets - please ensure you are comfortable with this before applying.

Key Responsibilities:

• Campaign Management: Develop and optimise paid advertising campaigns across various platforms, ensuring they meet client goals and budget.
• Research & Strategy: Conduct keyword, audience, and competitor research to inform campaign strategy and identify new opportunities.
• Technical Implementation: Set up and manage conversion tracking, Google Tag Manager, and platform pixels.
• Platform Expertise: Utilise platforms like Google Ads, Meta Ads Manager, and Microsoft Advertising to execute campaign strategies.
• Performance Reporting: Monitor budgets and create reports and dashboards to present key campaign insights.
• Team Collaboration: Mentor junior team members, review accounts, and contribute to the growth of the paid advertising service.
• Client Communication: Respond to client requests, present results, and identify opportunities to upsell services.
• Time Management: Maintain accurate records of time and activities while staying current with ad platform developments.
• Company Support: Assist with internal campaigns and help maintain the company's Google Partner status.
• SEO Knowledge: Apply SEO principles and tools to enhance both paid and broader digital marketing strategies.

The ideal candidate will have a good understanding of the above areas and also be comfortable working with timesheets, due to the nature of the work. Any experience working within a marketing agency or across multiple brands is particularly advantageous.

The client offers regular social engagements, both on a departmental and company-wide basis, structured personal development plans and regular 1-2-1s with management, among other benefits.