Paid Media Specialist

The Boots Company PLC; Nottingham; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced leave pay

Flexible benefits scheme

Employee Assistance Programme

Job summary

The Boots Company PLC is seeking a Paid Media Specialist to join the ROI e-commerce team in Nottingham. You will manage the day-to-day PPC accounts, work with agencies, and support the development of Boots ROI’s paid search strategy across product categories.

You’ll collaborate with Google/Bing teams to optimize budgets, report results, and drive growth. 2–3 years PPC experience with SA360/GA/Google Ads is desirable.

Qualifications

• 2–3 years of PPC experience in a similar role.
• Hands-on SA360, GA, and Google Ads experience.
• Proficiency in managing large marketing budgets and ensuring optimal deployment in-channel.
• A passion for PPC and innovation with a growth mindset.
• Strong attention to detail and ability to craft a data-driven story.

Responsibilities

• Manage day-to-day PPC strategy across key product categories, including budget management and ROAS-focused prioritisation.
• Drive strategy development and innovation in Paid Search with agencies and internal teams.
• Measure, report and communicate Paid Search results to stakeholders.
• Collaborate with Ecommerce, Marketing and Finance to align PPC with business priorities.
• Oversee a Tier One Google Account and collaborate with leading teams.
• Direct line management of 1 E-commerce Executive.

Skills

PPC

SA360

Google Analytics

Google Ads

Budget management

Data analysis

Strategic thinking

Communication

Tools

SA360

Google Analytics

Google Ads

Job description

Location:Nottingham

Contract:Permanent

Recruitment Partner: Joanne Walker

Paid Media Specialist

About the role

Republic of Ireland (ROI) E-commerce team sits within our ROI trading team and is responsible for driving forward the E-commerce Strategy for Boots ROI, covering performance marketing channels such as PPC, Affiliates and SEO.

We are looking for a PPC Specialist to join our growing E-commerce team, working across our Paid Search accounts, which drive performance for all Boots ROI product categories. You will be responsible for the day-to-day management and trading of the PPC accounts in collaboration with our agencies, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the E-commerce Manager in the development of the Boots Performance Strategy for Paid Search

Key Responsibilities

• Managing the day-to-day delivery of the PPC strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC team.
• Driving Strategy development, change and innovation in the Paid Search space– supporting the E-commerce Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects – all in the name of driving growth.
• Measurement and reporting; producing reports and communicating Paid Search results to internal and external stakeholders, continuously showcasing the value being driven by the PPC channel.
• Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC channel is supporting business priorities, wider marketing campaigns and key projects.
• The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer.
• Direct line management responsibility of 1 x E-commerce Executive.

What you’ll need to have

• At least 2-3 years of PPC experience within a similar role
• Experience in a similar PPC role at either agency or in-house level (hands on experience with SA360, Google Analytics and Google Ads is desirable).
• Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel.
• A passion for PPC and innovation in this space, with a performance-driven growth mindset, keen to make a huge difference across one of the ROI’s biggest healthcare retailer.
• Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.
• A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.