Paid Media Operations Specialist, EMEA

TikTok; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

TikTok is seeking a Media Team Operations Specialist in Greater London to support planning, execution, and optimization of media campaigns across digital and traditional platforms. You will collaborate with agency planners, buyers, and account teams to ensure campaigns are delivered on time, within budget, and with clear performance insights.

The role emphasizes cross-functional coordination, budget tracking, and post-campaign analysis to drive data-driven improvements and ROI for multiple

Qualifications

• Bachelor’s degree or above in communications, marketing, journalism, or related fields.
• At least 2+ years experience in media, marketing, or advertising. Agency experience is an advantage
• Strong project management skills, experience with campaign planning cycles, and managing large budgets.
• Demonstrated ability to independently manage successful campaigns, including planning, testing, and ongoing optimization.
• Ability to prioritize and juggle multiple projects and varying phases of a campaign in a matrixed environment.
• Strong attention to detail and organisation skills. Proactive, reliable, and solutions-oriented mindset.

Responsibilities

• Support the planning, execution, and optimisation of media campaigns across digital and traditional platforms.
• Work closely with agency teams of planners, buyers, and account teams to ensure campaigns are delivered efficiently, on time, and within budget.
• Coordinate with internal teams and external media partners for smooth execution. Ensure accurate implementation of media schedules and placements.
• Monitor campaign performance and flag optimisation opportunities. Assist in budget tracking, creative asset deliveries and pacing.
• Analyse key metrics (reach, impressions, CTR, CPC, CPA, ROI, etc.). Ensure diligent post-campaign analysis and learning documentation with external agency partners.

Job description

Responsibilities

About the Team: Join our media team at TikTok, where creativity and data-driven strategies come together to drive impactful results. Our team is dedicated to leveraging media partnerships, cutting-edge technologies, and strategic insights to enhance TikTok’s presence and growth across multiple markets globally. We thrive on collaboration, innovation, and a relentless pursuit of excellence in everything we do.

As a Media Team Operations Specialist, you will:

• Support the planning, execution, and optimisation of media campaigns across digital and traditional platforms.
• Work closely with agency teams of planners, buyers, and account teams to ensure campaigns are delivered efficiently, on time, and within budget. Seamless management of day-day operations
• Coordinate with internal teams and external media partners for smooth execution.Ensure accurate implementation of media schedules and placements
• Monitor campaign performance and flag optimisation opportunities. Assist in budget tracking, creative asset deliveries and pacing. Maintain up-to-date media data and documentation
• Analyse key metrics (reach, impressions, CTR, CPC, CPA, ROI, etc.). Ensure diligent post-campaign analysis and learning documentation with external agency partners. Present insights to internal teams and stakeholders when required
• Analyze the effectiveness of media campaigns to optimize spend and performance, draw insights, and communicate data-driven, actionable takeaways that support the marketing team’s goals.
• Ensure timely delivery of reports, updates, and materials. Maintain strong working relationships internally with cross functional teams and externally with Agency/Media partners

Qualifications

Minimum Qualification(s)

• Bachelor’s degree or above in communications, marketing, journalism, or related fields.
• At least 2+ years experience in media, marketing, or advertising. Agency experience is an advantage
• Strong project management skills, experience with campaign planning cycles, and managing large budgets.
• Demonstrated ability to independently manage successful campaigns, including planning, testing, and ongoing optimization.
• Ability to prioritize and juggle multiple projects and varying phases of a campaign in a matrixed environment.
• Strong attention to detail and organisation skills. Proactive, reliable, and solutions-oriented mindset.

Preferred Qualification(s)

• Flexibility and the ability to pivot in real-time with a creative approach to problem-solving.
• Team player with strong collaboration skills. Comfortable working with people from different cultural backgrounds.
• Be willing to roll up your sleeves, be resourceful and help the team build from the ground up.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.