Paid Media Marketing Specialist

CPS Group (UK) Ltd; Greater London; Hybrid; GBP 51,000 - 55,000; Part time

Job summary

CPS Group (UK) Ltd is recruiting a Paid Media Marketing Specialist to join on a 6-month contract basis, with a daily rate of £275–£300. The role is London-based with hybrid working, focusing on lead generation and revenue growth across UK&I brands.

You will manage campaigns across Google, Microsoft Ads, Meta, LinkedIn and more, while enhancing AEO capabilities. Ideal candidates have 5+ years in performance media, strong analytics, SEO understanding, GA4/GTM experience and agency leadership.

Qualifications

• 5+ years of experience managing performance-focused Paid Media campaigns.
• Strong experience across Google Ads, Microsoft Ads, Meta, LinkedIn and other major channels.
• Proven ability to generate high-quality SMB leads.
• Strong SEO knowledge and understanding of AI search/AEO principles.
• Experience using GA4, Google Tag Manager and Google Search Console.
• Agency management experience.
• Excellent stakeholder management, analytical and project delivery skills.
• Strong Excel and PowerPoint skills.

Responsibilities

• Manage and optimise paid media campaigns across Google, Bing, Meta, LinkedIn, TikTok and other channels.
• Collaborate with marketing, sales, data and agency partners to improve campaign performance and lead quality.
• Analyse campaign and website data to identify optimisation opportunities.
• Produce performance reporting and stakeholder presentations.
• Support SEO and AEO initiatives to improve visibility across AI-powered search platforms, including ChatGPT, Gemini and Copilot.
• Troubleshoot campaign, tracking and data issues, implementing solutions quickly.
• Collaborate across multiple teams to optimise the customer journey and drive revenue growth.

Skills

Paid media management

Analytics

Stakeholder management

Excel

PowerPoint

SEO knowledge

AEO principles

Tools

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

GA4

Google Tag Manager

Google Search Console

Job description

Paid Media Marketing Specialist

Job Title: Paid Media Marketing Specialist

Type: Contract, Daily Rate

Pay Rate: £275- £300 per day

IR35 Determination: Inside IR35 (paid via Umbrella)

Start: ASAP/Urgent

Location: London (Hybrid)

Duration: 6 months (initial duration - extension/temp-to-perm options)

CPS Group UK are delighted to be working with a global financial services organisation to appoint an experienced Paid Media Marketing Contractor to support lead generation, pipeline growth, and revenue across multiple UK&I brands.

This is a hands-on performance marketing role combining traditional Paid Media expertise with emerging Answer Engine Optimisation (AEO) capabilities. You'll work across paid and organic channels to improve visibility, drive high-quality leads, and maximise campaign performance.

Key Responsibilities

• Manage and optimise paid media campaigns across Google, Bing, Meta, LinkedIn, TikTok and other channels.
• Work closely with marketing, sales, data and agency partners to improve campaign performance and lead quality.
• Analyse campaign and website data to identify optimisation opportunities.
• Produce performance reporting and stakeholder presentations.
• Support SEO and AEO initiatives to improve visibility across AI-powered search platforms, including ChatGPT, Gemini and Copilot.
• Troubleshoot campaign, tracking and data issues, implementing solutions quickly.
• Collaborate across multiple teams to optimise the customer journey and drive revenue growth.

Required Experience

• 5+ years' experience managing performance-focused Paid Media campaigns.
• Strong experience across Google Ads, Microsoft Ads, Meta, LinkedIn and other major channels.
• Proven ability to generate high-quality SMB leads.
• Strong SEO knowledge and understanding of AI search/AEO principles.
• Experience using Google Analytics (GA4), Google Tag Manager and Google Search Console.
• Agency management experience.
• Excellent stakeholder management, analytical and project delivery skills.
• Strong Excel and PowerPoint skills.
• Previous experience within fintech, financial services or a similar B2B environment is highly desirable.

Desirable Skills

• Experience with Skai (Kenshoo), Mediahawk, Salesforce or Marketo.
• Affiliate marketing or influencer campaign experience.
• Previous agency-side experience.

Key Skills

Paid Media, PPC, Google Ads, Microsoft Ads (Bing), Meta Ads, LinkedIn Ads, Paid Social, Performance Marketing, Lead Generation, Demand Generation, SEO, AEO (Answer Engine Optimisation), GA4, Google Analytics, Google Tag Manager, Google Search Console, Conversion Optimisation, Campaign Management, Digital Marketing, Marketing Analytics, Attribution, Reporting, Stakeholder Management, Agency Management, Salesforce, Marketo, SMB Marketing, B2B Marketing

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