Paid Media Manager - B2B

Confidential; Greater London; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Confidential, a well-established independent B2B marketing agency, is seeking a Paid Media Manager to own integrated paid media campaigns for a portfolio of B2B clients. You will develop strategy, launch campaigns, optimise performance and present results directly to clients with a focus on lead generation and measurable business outcomes.

You will manage Google Ads, Microsoft Ads and LinkedIn campaigns end-to-end, build strong client relationships, analyse performance with GA4, and collaborate

Qualifications

• Agency experience is essential.
• Experience managing Google Ads, Microsoft Ads and LinkedIn campaigns.
• Strong client-facing communication and stakeholder management.
• Experience with GA4 and data-driven reporting.
• Proven lead generation for B2B.

Responsibilities

• Managing Google Ads, Microsoft Ads and LinkedIn campaigns from strategy through to optimisation.
• Delivering lead generation campaigns for B2B clients.
• Building strong relationships with clients and becoming their trusted digital marketing advisor.
• Analysing campaign performance using GA4 and platform data to provide actionable insights.
• Collaborating with internal teams to develop innovative paid media strategies.
• Supporting new business pitches and campaign proposals where required.

Tools

Google Tag Manager

Job description

KRG are partnered with a highly respected independent B2 B marketing agency that has built an outstanding reputation for delivering strategic, insight-led campaigns for global technology and professional services brands. They're known for their collaborative culture, long-standing client relationships and genuine investment in employee development.

Due to continued growth, they're looking to add a Paid Media Manager to their digital team.

The Role

This is a fantastic opportunity to take ownership of integrated paid media campaigns across a portfolio of B2 B clients. Working closely with senior stakeholders, you'll be responsible for developing strategy, launching campaigns, optimising performance and presenting results directly to clients. The role focuses on high-budget B2 B PPC and paid social campaigns, with an emphasis on driving lead generation and measurable business outcomes.

What You'll Be Doing

• Managing Google Ads, Microsoft Ads and LinkedIn campaigns from strategy through to optimisation.
• Delivering lead generation campaigns for B2 B clients.
• Building strong relationships with clients and becoming their trusted digital marketing advisor.
• Analysing campaign performance using GA4 and platform data to provide actionable insights.
• Collaborating with internal teams to develop innovative paid media strategies.
• Supporting new business pitches and campaign proposals where required.

What We're Looking For

• Agency experience is essential.
• Currently working as a Paid Media Manager or an experienced Senior Account Executive ready for the next step.
• Strong client-facing experience with the confidence to manage stakeholder relationships.
• Hands-on experience across Google Ads and LinkedIn.
• Proven experience running B2 B lead generation campaigns.
• Strong analytical mindset with experience reporting on campaign performance.
• Excellent communication and presentation skills.
• Experience with GA4, Google Tag Manager or LinkedIn Ads would be beneficial but isn't essential.

Why Apply?

• Join a well-established, award-winning independent agency with an excellent reputation.
• Work on exciting B2 B brands with substantial media budgets.
• Genuine career progression and development opportunities.
• Collaborative, supportive team culture.
• Hybrid working