Paid Media Lead – Fintech Growth & Compliance

Trade Nation; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

Trade Nation in London is hiring a hands-on Paid Media Manager to own day-to-day campaigns across Meta, LinkedIn, YouTube and more, driving new First Time Trade accounts within a regulated financial services environment.

The role collaborates with Creative, Lifecycle Marketing, Marketing Tech and Data to ensure compliant, high-performing campaigns, with strong measurement, CAC targets and annual payback discipline.

Responsibilities

• Own day-to-day management of paid social accounts including campaign setup, optimisation, budget pacing and scaling decisions.
• Build and run structured testing frameworks across audiences, creative, placements and bidding strategies.
• Partner with the Creative team to brief, produce and iterate paid social assets at the cadence required for performance media.
• Work with Marketing Tech and Data to ensure accurate event tracking, Conversions API implementation, attribution and performance reporting.
• Scale Meta as the primary paid social platform, expanding into LinkedIn and YouTube once incrementality is proven.
• Adapt campaigns to the Licensed versus Discovery Market framework, respecting global English only requirements in Discovery Markets.
• Partner with CRO and Organic Growth to test and improve landing page performance, message match and post-click conversion rates.
• Ensure all paid activity meets financial promotions requirements in each licensed jurisdiction (FCA, ASIC, CMVM) and is approved through AdClear, with Claims Library validation, before publication.
• Support paid search, programmatic display and affiliate activity where required, including Google Ads campaign management, keyword strategy and search-to-social audience insights, ensuring cohesion across the paid acquisition mix.
• Strong hands-on experience running paid social campaigns at scale on Meta, with working knowledge of LinkedIn, YouTube, programmatic display and affiliate marketing.
• Deep understanding of Conversions API, event tracking, attribution models and performance analysis.
• Experience launching and scaling creative testing programmes with clear learning frameworks.
• Commercial mindset with clear CAC, CPA and payback discipline.
• Ability to operate within a regulated environment and work closely with Compliance.
• Working knowledge of paid search, specifically Google Ads account management including campaign setup, keyword bidding and performance optimisation. Paid social is the primary focus of this role; paid search experience is a secondary but valued requirement.
• Fluent English; additional European languages (Portuguese, Polish, German) a strong plus.
• Opportunity to own and grow a key acquisition channel at Trade Nation.
• Work in an international fintech and regulated trading environment.
• High level of ownership and impact across affiliate and paid media.
• Work with leading affiliate, display and programmatic platforms.
• Collaborate with experienced teams across Marketing, Data, Creative, CRO and Compliance.
• Opportunity to develop and scale a growing affiliate marketing function.

Job description

Trade Nation in London is hiring a hands-on Paid Media Manager to own day-to-day campaigns across Meta, LinkedIn, YouTube and more, driving new First Time Trade accounts within a regulated financial services environment.

The role collaborates with Creative, Lifecycle Marketing, Marketing Tech and Data to ensure compliant, high-performing campaigns, with strong measurement, CAC targets and annual payback discipline.