Paid Media Analyst

Become; Lancashire; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Flexible working

Team socials

Job summary

Become, a Manchester-based tech service provider, is hiring a Paid Media Analyst to support iGaming client projects. The role is hybrid with 2 days on-site in Manchester and occasional travel to London.

The successful candidate will combine marketing analytics with strong SQL skills, building reports, analyzing spend, ROAS, CTR and CPA, and turning data into actionable insights. Tableau experience is a plus.

Qualifications

• Experience in marketing analytics with an analytical focus.
• Strong SQL skills and ability to query databases.
• 2 years agency/consultancy experience preferred.
• Experience turning data into insights and building reports.

Responsibilities

• Run paid search campaigns across platforms.
• Query databases and extract data.
• Produce dashboards and reports showing KPI trends (CTR, CPA, ROAS).
• Support tagging and UTM frameworks across campaigns.

Skills

SQL

Marketing analytics

Data analysis

Communication

Autonomy

Tools

Tableau

Job description

Established tech service provider has a new opening for a Paid Media Analyst with one of their clients within iGaming in Manchester city centre. This will act as an implant position with occasional travel to the London head office. Hybrid 2 days on-site in Manchester.

You will need experience within marketing from an analytical focus, as well as an analytical mindset in the Paid Media space. In addition, you will need to be technical and proficient in SQL.

Ideally, you will have 2 years solid experience within an agency or consultancy background working alongside a marketing team.

It is essential that you have a good balance of technical experience alongside the marketing experience. You must be able to run paid search campaigns, query databases, and get the data out.

Key knowledge areas include:

• Marketing effectiveness analysis
• Spend analysis
• Contribution analysis
• Building reports
• Splice & dice
• Have an analysis and data background
• Turning data into insights
• Able to work autonomously
• SQL technical skills (there will be a technical test as part of the interview process)
• Excellent communication & collaboration skills
• Track & report on KPI's including CTR, CPA, ROAS and conversion rates
• Supporting UTM frameworks & tagging across paid platforms
• Build working relationships with stakeholders

iGaming experience is advantageous but not essential.
Experience of using Tableau is a bonus but not essential.

Great opportunity to join an expanding organisation with flexible working, excellent benefits, and team socials.