Owned Social Brand Manager - Luxe Division

L'Oréal UK; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Private medical and dental insurance

60% off iconic brands

Enhanced pension plan

Paid fertility leave

Leadership development programs

Job summary

L'Oréal UK is seeking an Owned Social Brand Manager for the Luxe Division to steer the strategic and visual direction of organic content across the Luxury Fragrances social channels. You will curate content, lead local shoots, and act as executive producer for TikTok-led projects, partnering with external creators and internal teams to deliver timely, authentic, and culturally relevant storytelling.

You will craft platform-native content, manage briefs for agencies, and collaborate with

Qualifications

• Experience in social media management
• Content creation and storytelling
• Agency or brand marketing exposure

Responsibilities

• Direct the strategic and visual direction for Luxury Fragrances social channels.
• Curate and oversee the organic content calendar.
• Lead local social-first content shoots with external partners.
• Act as executive producer for TikTok-led projects.
• Collaborate with external Creative Content Agency and internal teams.

Job description

Owned Social Brand Manager - Luxe Division

View more categories View less categories Sector Marketing, Advertising and PR Role Manager Contract Type Permanent Hours Full Time

Owned Social Brand Manager, Luxury Fragrances - Luxe Division

As Owned Social Manager for Luxury Fragrances, you will be the creative and visual storyteller behind our digital presence, placing the consumer at the heart of everything we create. You will shape the strategic and visual direction of organic content on The Scented Feed (TikTok), lead local social-first content shoots, and act as executive producer for TikTok-led projects. Working closely with external creative partners and internal teams, you will bring fragrance stories to life in ways that feel timely, authentic and culturally relevant. This is a hands-on role for someone who thrives on turning brand storytelling into engaging, platform-native content.

A DAY IN THE LIFE

• Direct the strategic and visual direction for the Luxury Fragrances social channels, building a distinctive, modern and culturally relevant brand presence.
• Curate and oversee the organic content calendar, balancing product storytelling with emotion, creativity and human connection.
• Stay attuned to UK pop culture, fragrance conversations and consumer trends, creating timely, platform-native content.
• Plan, lead and manage local social-first content shoots, working with external partners on budgets, locations, talent and creative direction.
• Act as the daily point of contact for the external Creative Content Agency, writing clear, inspiring briefs and guiding the agency towards high-quality deliverables.
• Partner with the external agency to develop show themes, guest interview structures and creative segment hooks.
• Work with the Advocacy & Affiliates teams and external agencies to coordinate experts, creators and community guests for filming.
• Collaborate with Media Managers and the Social Commerce & Affiliate Manager to identify high-performing content for paid amplification and align with TikTok Shop livestream activity.

WHO YOU ARE

• You have prior social media management, content creation, creative agency or brand marketing.
• Beauty, fragrance or luxury experience is highly desirable.
• You are a consumer-first storyteller who understands the consumer journey and knows how to direct a content shoot and write a strong video hook.
• You can turn brand stories into entertaining, accessible short-form content.
• You have proven experience briefing, managing and guiding external creative and video production agencies.
• You can deliver high-quality work on time and on budget.
• You thrive in an agile, flat team environment and take ownership of your area.
• You enjoy pushing creative boundaries and working in collaborative squads rather than rigid corporate silos.

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone and our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

L'Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L'Oréal Luxe expresses its unique vision for luxury beauty: La Culture de l'Écart.

HOW WE RECRUIT

At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference-different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.