Organic & AI Search Manager - Remote, Learning Fund

AItoolnavio; United Kingdom; Hybride; GBP 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Unlimited holidays

4 months paid family leave

Learning fund

Training and development

Résumé du poste

Paddle is seeking an Organic & AI Search Manager to shape how the brand is discovered in AI answers and traditional search. You’ll own the discoverability strategy, partner with Brand, PMM, and Growth, and translate insights into content decisions that improve visibility and trust across engines.

Reporting to the Head of Web, you’ll steer BAU updates, draft initial content with AI support, and define metrics like AI citation share and share of voice in LLM outputs to drive measurable impact on

Responsabilités

• Own Paddle’s organic and AI discoverability strategy, from brand awareness to category-level consideration, so we’re visible wherever our audience looks for answers
• Audit our presence across traditional search, AI-generated responses, and LLM citation patterns, then build and maintain a prioritized roadmap based on the gaps
• Turn organic and AI visibility data into clear content decisions for Brand, PMM, and Growth
• Work with Creative, Social, and PR within Brand to structure, frame, and distribute content so search engines and LLMs can find and use it
• Work with PMM to align messaging, terminology, and the topics we want Paddle to be known for, so we’re represented consistently wherever people look
• Steer BAU content updates and refreshes, drafting first versions for review with the help of AI, and bring SEO and AEO input to new content
• Define and track the metrics that show real discoverability (AI citation share, share of voice in LLM outputs, and organic visibility trends), and use them to create accountability across content functions
• Link organic and AI visibility to commercial goals, and influence pipeline through the content and topics we prioritise

Description du poste

Paddle is seeking an Organic & AI Search Manager to shape how the brand is discovered in AI answers and traditional search. You’ll own the discoverability strategy, partner with Brand, PMM, and Growth, and translate insights into content decisions that improve visibility and trust across engines.

Reporting to the Head of Web, you’ll steer BAU updates, draft initial content with AI support, and define metrics like AI citation share and share of voice in LLM outputs to drive measurable impact on