Ophthalmic Lens BDM – North England, Car & Bonus

Zest Optical; Willenhall; On-site; GBP 40,000 - 64,000; Full time

Benefits offered by this job

Lucrative bonus scheme

Company car

Additional benefits

Job summary

Zest Optical, in partnership with a leading global ophthalmic lens manufacturer, seeks a commercially driven Business Development Manager to cover the North of England. You will drive sales growth, manage independent optical practices, and develop strong long-term relationships with practice owners and professionals.

The role focuses on new business development and expanding existing accounts, with responsibility for product knowledge, training, and territory planning to achieve targets.

Qualifications

• B2B sales experience in optical industry is highly advantageous.
• Qualified Dispensing Optician with commercial awareness is valued.
• Strong understanding of ophthalmic lenses and independent optical market.
• Proven ability to build relationships and influence decision-makers.
• Confident delivering product presentations and customer training.
• Self-motivated and organized with large territory management.
• Proactive in new business development and meeting sales targets.
• Willing to travel across the North of England and hold a UK driving licence.

Responsibilities

• Manage and develop a portfolio of independent optical accounts across the North of England.
• Identify, target and secure new business opportunities to expand the customer base.
• Build long-term relationships with practice owners, Dispensing Opticians and key decision-makers.
• Drive sales growth through account management and improved product penetration.
• Deliver product presentations, training, and commercial support to boost lens sales.
• Develop and implement territory plans to achieve sales and revenue targets.
• Monitor competitor activity and market trends to identify growth opportunities.
• Maintain regular customer contact through visits and ongoing account development.
• Collaborate with internal teams to ensure high levels of service and support.

Skills

B2B sales

Optical industry

Relationship building

Product presentations

Customer training

Territory management

New business development

Driving licence

Education

Qualified Dispensing Optician

Job description

Zest Optical, in partnership with a leading global ophthalmic lens manufacturer, seeks a commercially driven Business Development Manager to cover the North of England. You will drive sales growth, manage independent optical practices, and develop strong long-term relationships with practice owners and professionals.

The role focuses on new business development and expanding existing accounts, with responsibility for product knowledge, training, and territory planning to achieve targets.