Operations Manager - Email Marketing

PSD Group; Guildford; On-site; GBP 90,000 - 150,000; Full time

Job summary

PSD Group is seeking an Email Marketing Operations Manager to lead global, enterprise‑scale email campaigns using Adobe Campaign. The role oversees a large team across multiple locations and is responsible for campaign planning, governance and performance reporting.

You will drive operational excellence, manage budgets and vendor relationships, and build senior stakeholder relationships across Marketing, CRM and Technology. A senior leadership track is expected.

Qualifications

• 10+ years of experience in Email Marketing, CRM Operations or Marketing Automation.
• Extensive hands-on knowledge of Adobe Campaign.
• 5+ years of experience managing large teams.
• Proven experience leading enterprise-scale or global email marketing operations.
• Experience managing significant operational budgets and third-party vendors.
• Strong understanding of CRM, customer segmentation, personalisation and customer journeys.
• Excellent leadership, stakeholder management and communication skills.
• Experience working within complex, global and highly matrixed organisations.

Responsibilities

• Lead end-to-end email marketing operations using Adobe Campaign Classic and/or Standard.
• Manage and develop a large team of 40–50+ onshore and offshore resources.
• Oversee campaign planning, segmentation, workflows, testing, deployment and reporting.
• Drive automation, process improvement, quality assurance and operational efficiency.
• Manage budgets, resource planning, vendor relationships and delivery performance.
• Build strong relationships with senior stakeholders across Marketing, CRM, Data, Technology and Compliance.
• Ensure campaign governance, data quality and regulatory compliance.
• Define KPIs and SLAs, providing performance reporting and continuous improvement.

Skills

Email marketing

CRM operations

Marketing automation

Leadership

Stakeholder management

Communication

Tools

Adobe Campaign

Job description

Email Marketing Operations Manager - Adobe Campaign

We are looking for an experienced Email Marketing Operations Manager to lead large-scale, global email marketing operations for a large enterprise organisation.

This is a senior leadership role, responsible for overseeing campaign delivery, operational performance and a large, multi-location team of 40–50+ specialists across campaign operations, development and delivery management.

You will drive operational excellence, improve campaign effectiveness and ensure the successful delivery of high-volume customer communications across multiple business units and geographies.

Key Responsibilities:

• Lead end-to-end email marketing operations using Adobe Campaign Classic and/or Standard.
• Manage and develop a large team of 40–50+ onshore and offshore resources.
• Oversee campaign planning, segmentation, workflows, testing, deployment and reporting.
• Drive automation, process improvement, quality assurance and operational efficiency.
• Manage budgets, resource planning, vendor relationships and delivery performance.
• Build strong relationships with senior stakeholders across Marketing, CRM, Data, Technology and Compliance.
• Ensure campaign governance, data quality and regulatory compliance.
• Define KPIs and SLAs, providing performance reporting and continuous improvement.

Experience & Skills Required:

• 10+ years' experience in Email Marketing, CRM Operations or Marketing Automation.
• Extensive hands‑on knowledge of Adobe Campaign.
• 5+ years' experience managing large teams.
• Proven experience leading enterprise‑scale or global email marketing operations.
• Experience managing significant operational budgets and third‑party vendors.
• Strong understanding of CRM, customer segmentation, personalisation and customer journeys.
• Excellent leadership, stakeholder management and communication skills.
• Experience working within complex, global and highly matrixed organisations.

The Opportunity:

An excellent opportunity for an established marketing operations leader to take ownership of a large-scale function, lead a substantial team and drive the ongoing development and optimisation of enterprise email marketing operations.

If you have the experience and leadership capability we're looking for, we'd be keen to hear from you.

#AdobeCampaign #EmailMarketing #MarketingOperations #CRM #MarketingAutomation #Leadership