Online Merchandising Coordinator

Tapestry (Coach/Kate Spade); Greater London; Hybrid; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Hybrid working

Volunteer day

Learning & development

Internal mobility & career progression

Social events

Equity Inclusion & Diversity

25 days holiday

Annual incentive plan

Brand discounts up to 50% off - KateSp

Private healthcare

Job summary

Kate Spade New York is seeking an Online Merchandising Coordinator to deliver accurate, engaging online experiences across UK, Germany and Rest of Europe. You will support product launches, merchandising, content management and site optimisation to drive conversion and revenue growth.

The role requires 1–2 years in a digital/eCommerce setting, strong Excel/Analytics skills, and collaboration with cross-functional teams. Hybrid working and global brand exposure are offered.

Qualifications

• 1–2 years' experience in an eCommerce or digital role within a global brand or online start-up.
• Strong interest in inspirational site content and online customer experience.
• Proficient in Excel and experience using Google Analytics and reporting dashboards.
• Experience with SFCC, PIM systems or CMS tools would be advantageous.

Responsibilities

• Manage the monthly upload of new products on UK, DE and Rest of Europe sites, ensuring best-in-class presentation of the online assortment.
• Prepare for site refreshes by building navigation, search dictionary updates, merchandising, trend shops, and manage item setup.
• Collaborate with Buying and Planning teams on promotional calendars, launches and category initiatives.
• Coordinate with Digital Design and Web Production on homepage creative and campaigns to reflect priorities and stock availability.
• Conduct regular reviews of competitor activity and explore digital innovations.
• Run weekly site performance checks and report issues or opportunities for optimization.
• Support the Digital Trading Manager in testing, personalisation and optimisation across key customer journeys.
• Analyse user behaviour and conversion funnels to identify improvements to bounce rate, add-to-bag and checkout metrics.

Skills

Excel

Google Analytics

Analytical skills

Ecommerce experience

Communication

Tools

SFCC

PIM systems

CMS tools

Job description

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to be innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose:

The Online Merchandising Coordinator is responsible for delivering an accurate, engaging and commercially effective online customer experience across the UK, Germany and Rest of Europe websites. This role supports product launches, promotional activity and site optimisation through effective merchandising, content management, performance analysis and cross-functional collaboration to drive conversion and revenue growth.

Responsibilities:

• Manage the monthly upload of new products on UK, DE and Rest of Europe sites, ensuring best-in-class presentation of the online assortment, including product information, category information and website merchandising to maintain the sites to a high standard
• Prepare for site refreshes by building navigation, search dictionary updates, merchandising, trend shops, and manage the item set-up process, including catalogue and product attribution
• Work with Buying and Planning teams to support the promotional calendar, new product launches and category launches across the Outlet category
• Work with Digital Design and Web Production on creative for homepages, promotions and campaigns, ensuring the site reflects business priorities, stock availability and local market needs
• Regularly research competitor online activity, edit creation and digital innovation
• Conduct a weekly site review of UK, DE and Rest of Europe sites to monitor site standards and report operational or testing issues that arise
• Optimise on-site search, as well as cross-sell and up-sell products on the site
• Deliver weekly reporting on site performance for cross-functional and team meetings, leveraging available analytics platforms to provide relevant and actionable insights
• Support the Digital Trading Manager in delivering the digital testing, personalisation and optimisation roadmap across all key customer journeys
• Analyse user behaviour, conversion funnels and site performance to uncover optimisation opportunities.
• Contribute to improving key metrics including bounce rate, conversion rate, add-to-bag rate, checkout completion, average order value and customer engagement to drive growth
• Complete additional ad hoc website tasks as required, including testing new functionality and assessing competitor tools or features for potential development

Qualifications:

• 1-2 years' experience in an eCommerce or digital role within a global brand or online start-up
• Strong interest in inspirational site content and online customer experience
• Proficient in Microsoft Excel and experience using Google Analytics and reporting dashboards
• Experience with SFCC, PIM systems or CMS tools would be advantageous
• Confident working both independently and collaboratively in a fast-paced environment
• Excellent organisational skills and attention to detail
• Excellent communication, presentation and analytical skills
• Ability to manage multiple priorities under tight deadlines with a strong sense of urgency
• Proactive, solutions-focused and confident taking initiative
• Ability to respond quickly to last-minute requests and changes
• -Additional European language skills

Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.

What Tapestry can offer you:

• Hybrid working (Tuesday - Thursday working from the office, Monday and Friday working remotely)
• Option to finish early on a Friday (Flex Fridays)
• 1 paid volunteering day per year and opportunities to volunteer with global projects
• Learning & development opportunities
• Internal mobility & career progression
• Regular social events - seasonal & cultural
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

Other benefits include:

• 25 days holiday in addition to bank holidays
• Annual Incentive Plan (company performance bonus)
• Multi brand discount up to 50% off - Coach and Kate Spade.
• Private healthcare with health assess