On Trade Sales Executive – Leeds and Yorkshire

JR United Kingdom; Leeds; On-site; GBP 28,000 - 30,000; Full time

Job summary

A leading company in the alcohol-free sector is seeking an On Trade Sales Executive for Leeds and Yorkshire. This role is focused on building relationships, driving business growth, and ensuring customer engagement in a rapidly expanding market. The ideal candidate will have a passion for beer, a positive mindset, and existing knowledge of the local On-Trade ecosystem. Benefits include a competitive salary, performance bonuses, and employee perks such as health insurance and generous holiday allowances.

Benefits

Annual bonus based on performance

Vitality Health Insurance

25 days holiday + 8 bank holidays

Enhanced holiday policy

3% employer pension contribution

Life insurance

Employee Assistance Program

20 x Lucky Saint allowance per month

Unlimited Lucky Saint

40% off food and drink at The Lucky Saint

Qualifications

• Existing knowledge of Leeds and the On-Trade across the territory.
• A valid driver's licence & car.
• Leeds based or surrounding area.

Responsibilities

• Deliver sales and profit targets focused on Leeds & Yorkshire.
• Maximise distribution via relationships with On-Trade customers.
• Manage, nurture, and grow the existing portfolio of customers.

Skills

Positivity

Knowledge of Leeds

Passion for Beer

Ambition

Growth Mindset

Job description

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On Trade Sales Executive – Leeds and Yorkshire, leeds, west yorkshire

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Client:

Location:

leeds, west yorkshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

6

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

Lucky Saint – On Trade Sales Executive – Leeds and Yorkshire

Reporting to: Northern On Trade Lead

The Opportunity:

We are looking for an On Trade Sales Executive to join the team at Lucky Saint as we continue our mission to become the defining alcohol-free beer. In this role you will build exceptional relationships with our influential customer base, drive new business, and support the Northern sales strategy, feeding into the wider on-trade plan.

We are a team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business. We’re interested in people who want to spearhead a revolution in the industry with us, who are curious, entrepreneurial, commercial and restless to make magic happen.

Our founder, Luke Boase, launched Lucky Saint in late 2018 with an ambition to change the perception of alcohol-free beer and the drinking experience, worldwide. Since the launch of our 0.5% Superior Unfiltered Lager, Lucky Saint has received widespread attention from top industry professionals, the UK’s best operators, and the media.

A day in the life in this role:

Covering a key territory for us, you'll be spending your days working in the finest pubs, bars and restaurants across Leeds and Yorkshire.

Your day will start with clearing your task lists and inbox as well as catching up on the previous day's admin. Then you might set about getting your route planning down using our CRM platform. With chilled beers packed you’ll then head out into trade to meet some existing customers and potential new business. Over lunch you might meet with a wholesale sales rep to share data and insights before carrying on with anafternoon of meetings with customer check ins and draught quality checks. And along the way you’ll build staff advocacy, training bar teams and prospecting new accounts. To see out the day you might stop off in a Leeds pub with a pint of Lucky Saint while you wrap up any actions from the day's work before hosting a Lucky Saint sponsored activation.

Salary range: £28k-30k

Key responsibilities:

• Delivering the company’s sales and profit targets for the On-Trade channel in the North – focused specifically on Leeds & Yorkshire.
• Maximise distribution of draught and packaged beer via key relationships with all relevant On Trade customers & wholesalers
• You will manage, nurture and grow an existing portfolio of Lucky Saint customers
• You will build relationships with prospective customers, growing our customer base and distribution with the absolute best venues throughout the Northeast
• You will deliver brilliant category and customer activation plans to drive customer engagement and rate of sale
• Support and assist on a tiered targeting team strategy for securing key accounts
• Continually develop your understanding of both the beer and non-alcoholic category with a focus on a data driven approach to sales.
• You will feedback fantastic insight to the business and deliver business performance course-correcting where needed as well as
• Effectively maintain an up-to-date CRM and any business essential administration.

We think you'll thrive in this role if you have:

• Positivity and optimism
• A love of pubs, bars and restaurants
• Existing knowledge of Leeds and the On-Trade across the territory
• Passion for beer, both Alcohol-Free and Full-Strength
• Ambitious, driven, and can thrive in a very fast-paced, high growth business within a fast-growing category.
• A growth mindset, you bring innovative ideas and ways of thinking to the business
• A valid driver's licence & car
• Leeds based or surrounding area

What's in it for you:

• £28-30k range depending on level of experience
• Annual bonus based on company and individual performance
• Vitality Health Insurance
• 25 days holiday + 8 bank holidays
• Enhanced holiday policy
• 3% employer pension contribution, 5% optional employee contribution
• Life insurance
• Employee Assistance Program
• 20 x Lucky Saint allowance per month!
• Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint

At Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. To help on this journey, we’d like to invite you to fill out this voluntary survey so we can measure and continue to improve our DEI work. It’s completely optional and cannot and will not affect your job application in any way. It’s also 100% anonymous, and is not linked to your name, identity, or application. If you’re happy to help, please click here

Jobs applications will be reviewed on 9th and 10th of June with first round conversations taking place 11th,12th,13th,16th,17th.