Omnichannel Campaign Lead for Growth

Confidential; England; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

Benefits package

Job summary

Confidential is seeking a Marketing Campaign Manager to lead integrated marketing efforts and drive customer engagement across channels. You will collaborate with CRM, content, social, ecommerce, retail operations and merchandising to deliver cohesive campaigns that meet commercial goals.

You will be highly analytical, able to turn customer insights and market trends into strategic activity, and comfortable managing complex projects in a fast-paced environment.

Qualifications

• Significant experience in campaign marketing, integrated marketing or customer engagement roles.
• Proven track record of developing and delivering omnichannel campaigns.
• Strong knowledge of CRM, lifecycle marketing and digital strategies.
• Highly analytical with data-driven decision making.

Responsibilities

• Develop and deliver integrated marketing campaigns aligned to customer, commercial and brand objectives.
• Create plans driving acquisition, retention, loyalty and long-term engagement.
• Collaborate with digital marketing, CRM, content, social media, ecommerce, retail and merchandising teams.
• Use insights and performance data to shape marketing strategies and activity.
• Own timelines, objectives, KPIs and measurement frameworks for campaigns.
• Analyse results and identify opportunities to improve ROI and effectiveness.
• Lead high-profile marketing initiatives ensuring on-time delivery to a high standard.
• Manage relationships with external agencies, suppliers and partners.

Skills

Campaign management

Integrated marketing

Customer engagement

CRM

Digital marketing

Analytics

Project management

Job description

Confidential is seeking a Marketing Campaign Manager to lead integrated marketing efforts and drive customer engagement across channels. You will collaborate with CRM, content, social, ecommerce, retail operations and merchandising to deliver cohesive campaigns that meet commercial goals.

You will be highly analytical, able to turn customer insights and market trends into strategic activity, and comfortable managing complex projects in a fast-paced environment.