Global SEO & Earned Media Lead

Bally's; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Health insurance

Home office allowance

Wellness or Gym allowance

Flexi-block abroad up to 4 weeks/year

Annual Summer and Christmas parties

Job summary

Bally’s Intralot seeks an SEO Manager - Earned Media to strengthen organic authority across UK and Spain. You will own the off-site SEO lifecycle, drive Digital PR strategies, and manage the link-building program with internal teams and external agencies to support sustainable growth.

Collaborating with the Technical SEO and Content teams, you’ll align earned media with commercial priorities, optimize AI-focused visibility, and ensure high-quality backlinks from authoritative sources across

Qualifications

• Experience in off-site SEO, Digital PR or link-building with high-quality backlinks.
• Proven Digital PR campaigns delivering earned coverage.
• Strong news sense and data-driven storytelling.

Responsibilities

• Own off-site SEO strategy for 8 venture websites with a forward-looking roadmap.
• Lead Spain off-site SEO with agency partners to plan earned media and link-building.
• Plan and execute Digital PR campaigns generating editorial coverage and backlinks.
• Provide data assets for PR campaigns in partnership with internal teams.
• Manage link-building agency and any freelance resources.
• Collaborate with compliance to ensure compliant PR concepts.
• Report on off-site performance including DA trends and traffic.
• Monitor competitor backlink activity and incorporate findings into plans.

Skills

Off-site SEO

Digital PR

Link-building

Agency management

GA4 analytics

Content collaboration

Tools

Ahrefs

Majestic

Google Search Console

Job description

Bally’s Intralot seeks an SEO Manager - Earned Media to strengthen organic authority across UK and Spain. You will own the off-site SEO lifecycle, drive Digital PR strategies, and manage the link-building program with internal teams and external agencies to support sustainable growth.

Collaborating with the Technical SEO and Content teams, you’ll align earned media with commercial priorities, optimize AI-focused visibility, and ensure high-quality backlinks from authoritative sources across