ODG Marketing Analyst

Colgate-Palmolive Company; Woking; On-site; GBP 40,000 - 45,000; Full time

Job summary

Colgate-Palmolive Company is seeking an Omni Demand Generation (ODG) Analyst in Surrey/Woking to drive data-driven insights across our West Europe cluster. You will connect cross-functional KPIs, optimize budgets, and support omnichannel marketing efforts.

The role emphasizes advanced analytics, dashboards, and strategic recommendations to grow brand purchase and advocacy through performance measurement and AI-enabled tools. Fluency in English is required.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Science, Statistics, or related quantitative field.
• 3+ years of experience in Data Analytics, BI, Sales, or related quantitative role.
• Proven ability to uncover insights from large datasets.

Responsibilities

• Lead development of measurement frameworks and analytical models for ROI and performance.
• Monitor competitor activity and support RGM pricing and portfolio analytics.
• Measure Shopper strategy performance and localization of POP assets.
• Generate actionable insights from competitive data and internal execution data.
• Monitor localization and BEP-aligned content performance.
• Own analytics for monthly MoDi reviews and KPI ROI.

Skills

Data visualization

Data modeling

Omnichannel analytics

AI-enabled tools

SQL

Python

R

Communication skills

Stakeholder training

Education

Bachelor's degree in Business, Marketing, Data Science, Statistics, or related quantitative field

Tools

Domo

Tableau

Power BI

Looker

Sigma

Job description

No Relocation Assistance Offered

Job Number #174975 - Surrey, England, United Kingdom

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Location: Woking, Surrey

Reporting to: Director, Marketing ODG (West Europe Cluster)

Salary range pa: £40050 - £44500

"At Hill's we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you're interested in work that matters, fueled by passion for pets, we invite you to apply. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill's mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that's a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health."

Position Summary

The Omni Demand Generation (ODG) Analyst is the key driver of data-driven insights and measurement for our demand generation model. This role is responsible for establishing one unified view of performance connecting our cross-functional Omni KPIs to inform the fluid optimization and reallocation of budgets and resources across all commercial levers.

This is a highly analytical role, focused on measuring the effectiveness of activation strategies and providing strategic recommendations to drive measurable business growth. The ODG Analytics Manager works closely with the Commercial Country teams to ensure all activities are measured and optimized based on performance data. By leveraging modern data visualization and cross-commercial analytics, this role ensures our omnichannel strategies successfully win the omni-shopper.

The position reports into the ODG Marketing Director of the West Europe Cluster.

Responsibilities include the following but not limited to

• Performance Measurement & Modeling: Lead the development of measurement frameworks and analytical models to assess the effectiveness and ROI of the cluster's commercial efforts to drive brand purchase and advocacy. Ensure analysis is deeply rooted and informed by the "Moments that Matter" in the pet parent journey to quantify demand drivers.
• Competitive Intelligence & RGM Support: Regularly monitor competitor activity (including promotional pricing and mechanics) and ensure learnings are actioned. Support Revenue Growth Management (RGM) strategies, pricing tracking, and portfolio/SKU rationalization analytics.
• Shopper Marketing Measurement: Measure the performance of Shopper strategies and materials to drive demand. Analyze the effectiveness of localization and deployment of omnichannel Point of Purchase (POP) assets.
• Insights Generation: Generate actionable insights derived from competitive landscape, category developments, and internal execution data to inform strategic decisions and drive measurable growth.
• Content Performance Analysis: Monitor and evaluate the performance of the localized content strategy rooted in the BEP, ensuring local and cultural overlays are contributing to marketing objectives.
• Performance Management: Own the analytics discipline for monthly reviews (MoDi), through performance dashboards and deep-dive analysis, focusing on ODG KPIs and ROI.
• Data & Tool Proficiency: Act as the cluster expert on ODG data sources and AI-enabled internal and external tools, driving commercial capability by training stakeholders on performance dashboards and analytical methodologies.

Skills and Competencies

• Growth Mindset: Ability to operate in a fluid, cross-commercial environment where budgets are reallocated based on a holistic view of performance.
• Data Modeling & Visualization: Demonstrated ability to design, implement, and maintain advanced analytical models and data visualizations (dashboards) for senior leadership.
• Omnichannel & Commercial Acumen: Deep understanding of commercial levers like pricing, promotions, and distribution, coupled with a strong knowledge of eCommerce, retail environments, and the omni-shopper journey.
• Analytics Translation & Proficiency: Expert ability to leverage AI-enabled internal and external tools and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground. Ability to articulate complex technical data concepts to non-technical commercial audiences in a clear and compelling manner.
• Strategic Syncing: Experience working as "One Commercial Team" with Marketing, and Customer Development as well as Subject Matter Experts to deliver unified brand experiences.

Required Qualifications

• Bachelor's degree in Business, Marketing, Data Science, Statistics, or related quantitative field
• 3+ years of experience in Data Analytics, Business Intelligence, Sales, or related quantitative role, ideally in matrixed organizations
• Proven critical thinking and advanced problem-solving capabilities including ability to uncover measurable insights from large datasets
• High proficiency with data visualization tools (e.g., Domo, Tableau, Power BI, Looker, Sigma).
• Strong understanding of the Consumer Journey Methodology and the ability to measure its impact
• Strong collaboration skills and project management capabilities
• Excellent oral and written communication skills with the ability to tell a story with data
• Fluency in English (written and oral)

Preferred Qualifications

• Prior experience in Data Analytics/Business Intelligence, Marketing or Customer Development
• Pet Nutrition or related industry experience
• Experience with advanced analytics tools (e.g., SQL, Python, R) and data visualization platforms (e.g., Tableau, Power BI)
• Experience with and understanding of the Profession as a recommendation and selling channel
• Strong tech-fluency and experience using AI-powered tools
• Able to communicate in one of the cluster languages

Our Commitment to Inclusion

Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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