New Business Director

Caselton Clark; London; Remote; GBP 70,000 - 81,000; Full time

Job summary

A leading media, events, and training business is seeking a New Business Director. This strategic role involves shaping and executing sales plans while leading new business activities. The ideal candidate will have proven success in sales, particularly with Tier 1 clients, and the ambition to build a high-performing team.

Qualifications

• Minimum 5 years’ experience in exhibition and sponsorship sales.
• Proven success in opening Tier 1 accounts.

Responsibilities

• Leading new business activity across sponsorship, exhibition, and training opportunities.
• Owning the full sales cycle: prospecting, pitching, negotiating, and closing.
• Developing and executing strategic sales plans targeting Tier 1 clients.

Skills

New business sales

Relationship building

Negotiation

LinkedIn Sales Navigator

Communication

Job description

Role: New Business Director
Salary: £70,000 basic + 50% uncapped OTE
Sector: Media, Events & Training
Location: Remote

B2B Media Training and Events business
We are a dynamic and highly respected media, events, and training business producing premium exhibitions, market-shaping content, and impactful learning experiences. Our flagship events attract global audiences and high-profile sponsors, delivering powerful commercial outcomes.
As part of our next growth phase, we’re hiring our first dedicated Head of New Business, a hands-on commercial leader who can shape and execute our new business strategy from the ground up. This is a unique opportunity to play a pivotal role in driving revenue across our media, events, and training portfolios, with a clear pathway to build and lead a high-performing sales team in the future.
This role is ideal for a strategic, entrepreneurial sales professional who thrives in a fast-paced, results-driven environment and is excited by the chance to leave a lasting legacy.

What You’ll Be Doing

• Leading new business activity across sponsorship, exhibition, and training opportunities

• Developing and executing strategic sales plans targeting Tier 1 clients

• Owning the full sales cycle: prospecting, pitching, negotiating, and closing

• Leveraging a multi-touch outreach strategy (social, phone, email, events, referrals) to build engagement

• Collaborating cross-functionally to shape compelling commercial propositions

• Representing the business at industry events and conferences to build presence and network

• Laying the foundations for future team growth, including process, structure, and culture

• Reporting on commercial progress to senior leadership and influencing growth strategy

Essential Skills & Experience

• Proven success in new business sales, particularly opening Tier 1 accounts

• Highly confident using LinkedIn Sales Navigator and maintaining a strong personal LinkedIn presence through thought leadership and engagement

• Strong track record of multi-platform, multi-threaded outreach and relationship building

• Minimum 5 years’ experience in exhibition and sponsorship sales; digital and training product experience a bonus

• Strategic mindset with the ability to execute sales plans independently

• Natural leader with the ambition to build and mentor a team in the medium term

• Excellent communication, presentation, and negotiation skills

Personal Attributes

• Entrepreneurial, ambitious, and proactive

• Highly organised and results-oriented

• Commercially minded with a strong sense of ownership

• Confident, persuasive, and relationship-driven

• Calm under pressure and thrives in a high-performance culture

• Professional and credible with senior-level stakeholders

This is a rare chance to take full ownership of a new business function in a growing and entrepreneurial media, events, and training business with the opportunity to shape your own team and structure over time.