New Business Account Executive

Go Swag; Glasgow; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

Go Swag, based in Glasgow, is seeking a New Business Account Executive to own the full sales cycle from cold outreach to signature. This is a new business seat in our Glasgow sales team, with hybrid flexibility.

You will build relationships with enterprise and hyper-scaler brands, practicing resilient, consultative selling. You will be measured on revenue and pipeline, with expectations to close deals within the first three months.

Qualifications

• Ability to sell as a hunter, with a proven track record of building pipeline from cold.
• Strategic prospecting: target accounts with rationale and clear conversion metrics.
• Consultative selling: diagnose client needs and tailor solutions.
• Adaptability in a startup: respond to changing processes and feedback.
• CRM discipline: log all activity and maintain clean data in HubSpot.

Responsibilities

• Own the full sales cycle: cold outreach, discovery and closing.
• Build relationships with enterprise and hyper-scaler brands.
• Meet revenue and pipeline targets; expect to close deals within 3 months.

Skills

Hunter mentality

Strategic prospecting

Consultative selling

CRM discipline

Charisma

Tools

HubSpot

Job description

You'll report to: Head of Sales

Salary: DOE (base + uncapped commission)

Location: Full time at our Glasgow HQ (Hillington) with some hybrid flexibility

The New Business Account Executive Role

What this role will do

Do you back yourself to find the right person inside a business nobody has spoken to yet, get them on the phone and run the deal all the way to signature?

This is a new business seat in our Glasgow sales team. You own the full sales cycle: cold outreach, discovery and closing. You'll be building relationships with some of the world's most exciting enterprise and hyper-scaler brands that move quickly through our pipeline. Think Lovable, ElevenLabs, Meta.

We've found incredible product market fit; the challenge is getting to the right person. You will need resilience, proactivity and confidence and a genuine hunger for consultative selling.

What you will be measured on revenue and pipeline generation, and you can expect to close deals within your first 3 months.

Essential Skills

Ability to sell, as a hunter. You have carried a new business number and generated your own pipeline from cold. We want to see what you actually moved: pipeline built from nothing, deals closed, and the target you were held to against what you delivered.

Strategic prospecting. You plan who you are going after and why, rather than working a list at volume. Tell us how you picked your accounts, how you got past gatekeepers and what your conversion looked like from first touch to meeting booked.

Consultative selling. You give people a solution rather than a hard sell, which means real discovery before you talk price. We want an example of a deal you shaped around what the client actually needed.

Adaptability in a start up. We have structure, but things change quickly and processes move. You take feedback and act on it. Tell us about a time a process changed under you and what you did.

CRM discipline. You log everything, consistently, without being chased. We use HubSpot.

Desirable Skills

• Closing experience. If you are a strong SDR, we're interested.
• Charisma and quick rapport building, which helps you influence early in a conversation.
• Experience prospecting into mid to enterprise accounts specifically.
• Hands on HubSpot experience.

Growth Mindset Over Checklists: We’re looking for impact, not just a perfect cv. If you’re excited about this role but don't check every single box, we still want to hear from you. We see these requirements as a guide; what matters most is your potential to contribute, your passion for our mission, and your ability to solve complex problems.

Application process

1. Initial call with the Talent Lead: an informal call to discuss the role and your relevant skillset
2. Interview with the Head of Sales (line manager): you’ll have a chance to discuss your experience in more detail
3. Take home challenge: an authentic insight to what you might do in the role, used for the final interview
4. Interview with the Head of Sales + sales team: you’ll have a chance to showcase your skills through a presentation with Q&A

The majority of this process will be held online. We are flexible online or in-office for our final stage.

About Go Swag

We’re reinventing the corporate gifting industry through technology.

Founded by tech entrepreneurs, Go Swag is moving beyond traditional "merch." We believe that software, AI, and smart automation can completely transform how the world’s biggest brands celebrate, reward, and build relationships. While the rest of the industry has been slow to change, we are building a future where technology powers personalisation at scale and operational excellence.

From onboarding packs for new hires to global event giveaways, we deliver sustainable, premium merchandise that recipients actually love and use for years. We handle the entire end-to-end lifecycle - design, production, global storage, and distribution - making branded gifting effortless and borderless.

Why join us?

• Elite Client Base: We are trusted by the most influential companies on the planet, including Meta, Intel, Unilever, ElevenLabs, and Lovable.
• Tech as a Differentiator: We aren't just a gifting company; we are a tech-first platform using NextJS, AI, and automation to disrupt a global market.
• Series A backed and scaling fast: this is an exciting moment to join a high-growth startup with serious momentum behind it.
• Sustainability without Compromise: We champion high-quality, recycled products, moving the industry away from gimmicks and toward long-lasting impact.

Go Swag is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need, ensuring that every candidate is treated fairly regardless of background or identity.