National Sales Manager

SieMatic UK; Wilmslow; On-site; GBP 40,000 - 60,000; Full time

Job summary

SieMatic UK is seeking a high-energy National Sales Manager to drive business development across the UK market. This pivotal role focuses on expanding the dealer network, securing new partnerships, and enhancing retail sales, making it crucial for the brand’s growth strategy. Candidates should possess substantial experience in the KBB industry, strong communication skills, and a results-driven mindset. The position involves nationwide travel and collaboration with the UK Managing Director and studio owners.

Benefits

Competitive salary based on experience

Targeted bonus structure

Company car

Pension contributions

Qualifications

• 5+ years’ experience in the KBB industry.
• Strong track record in national sales and business development.
• Confident in presenting and influencing senior decision makers.

Responsibilities

• Manage and grow the national dealer network to increase retail revenue.
• Identify and secure new dealerships across strategic UK locations.
• Proactively prospect for contract business with key stakeholders.

Skills

Sales expertise

Communication

Negotiation

Relationship building

Commercial awareness

Education

Degree-level education

Job description

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SieMatic is a premium German kitchen manufacturer founded in 1929. With a strong heritage, a passion for design innovation, and a relentless focus on customer experience, SieMatic has become one of the most recognised luxury kitchen brands worldwide. Exporting to over 70 countries, our UK subsidiary plays a crucial role in supporting and growing our network of 40 design studios across the UK, in close collaboration with our global headquarters.

About the Role – National Sales Manager (UK)

We are seeking a highly motivated, commercially driven National Sales Manager to lead business development and partner growth across the entire UK. From Scotland to Cornwall, you will be on the road as needed — meeting dealers, prospecting new studio partners, and generating contract opportunities through strategic outreach to architects, developers, and designers.

This is not a passive account management role. We’re looking for someone with energy, hunger, and ambition — someone who thrives on results, builds strong partnerships, and knows how to open doors and close deals. Your remit includes growing retail revenues, unlocking contract business, and ensuring the performance of our entire UK partner network.

You’ll work closely with the UK Managing Director, HQ, and studio owners, making this a high-impact role at the forefront of SieMatic’s expansion in the UK market.

Essential Professional Qualities

• 5+ years’ experience in the KBB industry
• Strong track record in national sales, business development or account management
• Deep understanding of kitchen furniture and technical product knowledge
• Commercially savvy with a results-driven mindset
• Strong communicator and persuasive presenter
• Degree-level education preferred
• Confident training teams and influencing senior decision makers

Ideal Candidate

• Sales-focused leader with proven experience in growing national sales
• Proactive, energetic, and target-driven with a “go out and get it” mentality
• Based in the UK with flexibility to travel nationwide as needed
• Able to work independently and remotely, while maintaining strong internal collaboration
• Excellent relationship builder with connections in the design and property sectors
• Creative thinker with strong organisational skills and the ability to juggle multiple priorities
• Digitally fluent and confident using CRM and sales reporting tools
• Passionate about interiors and design, and able to represent a luxury brand with confidence and polish
• Holds a full UK driving license

Key Responsibilities

• Manage and grow the national dealer network to increase retail revenue
• Identify and secure new dealerships across strategic UK locations
• Proactively prospect for contract business through relationships with architects, developers, and interior designers
• Support studio partners with training, showroom planning, and sales coaching
• Oversee showroom renovations, ensuring alignment with brand standards and commercial objectives
• Provide aftercare support and customer service solutions where needed
• Regularly report on performance metrics, sales activity, and market feedback to the UK Managing Director

Remuneration Package

• Competitive salary based on experience
• Targeted bonus structure
• Company car
• Pension contributions

Application Process

Please send your CV and a covering letter explaining why you are the ideal fit for this national role to [e-mail]. All applications will be reviewed and shortlisted candidates will be invited to the next stage.

Interview Process:

• Stage 1: Telephone interview
• Stage 2: Face-to-face interview
• Stage 3: Final interview with presentation

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Furniture and Home Furnishings Manufacturing

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