National Sales Manager

Crane Building Services & Utilities; Ipswich; On-site; GBP 90,000 - 130,000; Full time

Job summary

Crane Building Services & Utilities seeks a dynamic sales leader to drive UK sales growth and profitability across Building Services. You will develop effective sales strategies, strengthen customer relationships and lead a cross‑functional team to win market share.

You will work closely with product, marketing and customer service to deliver value, improve margins and ensure reliable deliveries. A strong sector network and leadership track record are essential.

Qualifications

• Significant experience in the building services sector and proven selling track record.
• Technically strong with valve applications; a technical qualification such as HNC is preferred.
• Strong UK-wide contacts with specifiers, contractors and end users.
• Experience working with distributors and understanding supply chain value.
• Proven people leader; able to lead by example and handle challenges.
• Good practical knowledge of Microsoft packages.
• Experienced CRM user with knowledge of CRM processes.

Responsibilities

• Develop and implement UK sales strategies to grow market share and margins.
• Build relationships with end users, consultants, contractors and distributors.
• Lead a high-performing sales team with cross-functional collaboration.
• Coordinate with marketing on promotions, exhibitions and campaigns.
• Work with product teams to drive market-leading ideas to market timely.
• Ensure excellent customer service and efficient operations with supply chain teams.
• Support forecasting and inventory planning to enable timely deliveries.

Skills

Building services sales

CRM experience

People leadership

Strategic selling

Contractor relationships

MS Office

Education

HNC qualification

Tools

CRM software

MS Excel

Data analysis tools

Job description

We're looking for a dynamic sales leader to lead UK sales growth and profitability across Building Services by developing effective sales strategies, strengthening customer relationships, and driving market share through a high-performing sales team and cross-functional collaboration.

Principle Responsibilities

• Develop and implement sales and pricing strategies for the UK to improve market share and profit margins.
• Develop relationships with end users and technical consultants to develop the image of a quality supplier and ensure Crane products are specified for building services applications and water and steam process applications
• Develop relationships with contractors to win orders at improved shipping margins building on Crane’s brand strengths for technical quality & performance, application expertise, reliability and service.
• Build and strengthen relationships with distributors to ensure Crane products are first choice for supply to contractors, maintenance engineers and end users.
• Manage sales strategic development processes and standard ways of working including call planning and enquiry tracking.
• Ensure the sales team is effective, trained and fully motivated to take ownership and build added value relationships to increase our market share and margins.
• In conjunction with the marketing team organise sales promotions, exhibitions and advertising to support sales activities.
• Work closely with the product managers and product engineering team to generate ideas foe new market leading products, devices and services to increase Crane’s position in the value chain, and to bring these initiatives to market in a timely manner.
• Work in conjunction with the customer service staff and supply chain teams to ensure the highest standards of customer service and operational efficiency.
• Liaise with the technical departments to ensure take offs and quotations are optimised to win orders at the most profitable levels.
• Contribute to forecasting process, and inventory level management to ensure prompt and accurate deliveries.

Qualifications/Experience/Training

• Significant experience of the building services sector and its routes to market with a proven track record of selling.
• Technically strong in terms of valve applications, preferably backed up by a technical qualification e.g. HNC.
• Experience of, and strong contacts with, the route to market i.e. specifiers, contractors and end users, throughout the UK.
• Experience of working with distributors, understanding their needs and the benefits/added value that the distributor can bring to the supply chain.
• An experienced people leader, used to leading by example and dealing with challenging issues.
• Good practical experience of using Microsoft packages.
• Experienced CRM user with knowledge of CRM processes.

Personal Characteristics

• A natural sales person with the presence required to represent Crane on a national level.
• Process driven in approach to sales management, project tracking, funnel management and call planning.
• Excellent all round communication skills.
• Positive outlook with a solutions focused approach to work.

About Us

Crane Building Services and Utilities (BS&U) is part of the Fluid Handling Division of Crane Co. founded in 1855, which is a global, multi-industry, New York Stock Exchange quoted company. We design, manufacture, package and market engineered flow control solutions for the HVAC and Utility sectors, with strong sales into key growth export markets.

The name Crane speaks of who we are, what we stand for and how our customers perceive us: A company with history and tradition, but also a company that is innovative, quality minded and one which acts with integrity and still holds to the resolution of its founder.

Crane Co. was founded on 4th July 1855 by Richard Teller Crane who made the following resolution:

"I am resolved to conduct my business in the strictest honesty and fairness; to avoid all deception and trickery; to deal fairly with both customers and competitors; to be liberal and just towards employees; and to put my whole mind upon the business."

The essence of this resolution is the business policy of Crane Co. today.

We believe that embracing inclusion and diversity is key to our success and as such we are seeking applications from candidates who will contribute their different backgrounds, cultures and experiences to our business. #BSU