National Sales Manager

710 Crane Ltd.; Ipswich; On-site; GBP 90,000 - 130,000; Full time

Job summary

Crane Building Services and Utilities (BSU) is seeking a dynamic sales leader to drive UK sales growth and profitability across Building Services. You will develop effective sales strategies, strengthen customer relationships and lead a high-performing team through cross-functional collaboration.

Key requirements include extensive building services market experience, strong technical knowledge of valve applications and proven ability to work with specifiers, contractors and distributors across

Qualifications

• Significant experience of the building services sector and its routes to market.
• Technical qualification such as HNC.
• Experience with UK specifiers, contractors and end users.
• Experience with distributors and supply chain.
• People leadership experience.
• Proficient with Microsoft Office.
• CRM process experience.

Responsibilities

• Develop and implement sales and pricing strategies for the UK to improve market share and profit margins.
• Develop relationships with end users, consultants, contractors and distributors to strengthen Crane’s position.
• Lead a high‑performing sales team and coordinate cross‑functional efforts with marketing, product and customer service.
• Organise promotions, exhibitions and advertising to support sales activities.
• Forecast, plan and manage inventory to ensure timely deliveries.
• Collaborate with product teams to develop market-leading products and services.

Skills

Building services experience

CRM experience

MS Office proficiency

Valve applications knowledge

UK market experience

Education

HNC or equivalent

Tools

CRM systems

MS Excel

Job description

We're looking for a dynamic sales leader to lead UK sales growth and profitability across Building Services by developing effective sales strategies, strengthening customer relationships, and driving market share through a high-performing sales team and cross-functional collaboration.

Principle Responsibilities:

• Develop and implement sales and pricing strategies for the UK to improve market share and profit margins.
• Develop relationships with end users and technical consultants to develop the image of a quality supplier and ensure Crane products are specified for building services applications and water and steam process applications
• Develop relationships with contractors to win orders at improved shipping margins building on Crane’s brand strengths for technical quality & performance, application expertise, reliability and service.
• Build and strengthen relationships with distributors to ensure Crane products are first choice for supply to contractors, maintenance engineers and end users.
• Manage sales strategic development processes and standard ways of working including call planning and enquiry tracking.
• Ensure the sales team is effective, trained and fully motivated to take ownership and build added value relationships to increase our market share and margins.
• In conjunction with the marketing team organise sales promotions, exhibitions and advertising to support sales activities.
• Work closely with the product managers and product engineering team to generate ideas foe new market leading products, devices and services to increase Crane’s position in the value chain, and to bring these initiatives to market in a timely manner.
• Work in conjunction with the customer service staff and supply chain teams to ensure the highest standards of customer service and operational efficiency.
• Liaise with the technical departments to ensure take offs and quotations are optimised to win orders at the most profitable levels.
• Contribute to forecasting process, and inventory level management to ensure prompt and accurate deliveries.

Qualifications/Experience/Training:

• Significant experience of the building services sector and its routes to market with a proven track record of selling.
• Technically strong in terms of valve applications, preferably backed up by a technical qualification e.g. HNC.
• Experience of, and strong contacts with, the route to market i.e. specifiers, contractors and end users, throughout the UK.
• Experience of working with distributors, understanding their needs and the benefits/added value that the distributor can bring to the supply chain.
• An experienced people leader, used to leading by example and dealing with challenging issues.
• Good practical experience of using Microsoft packages.
• Experienced CRM user with knowledge of CRM processes.

Personal Characteristics

• A natural sales person with the presence required to represent Crane on a national level.
• Process driven in approach to sales management, project tracking, funnel management and call planning.
• Excellent all round communication skills.
• Positive outlook with a solutions focused approach to work.

ABOUT US

Crane Building Services and Utilities (BS&U) is part of the Fluid Handling Division of Crane Co. founded in 1855, which is a global, multi-industry, New York Stock Exchange quoted company. We design, manufacture, package and market engineered flow control solutions for the HVAC and Utility sectors, with strong sales into key growth export markets. The name Crane speaks of who we are, what we stand for and how our customers perceive us: A company with history and tradition, but also a company that is innovative, quality minded and one which acts with integrity and still holds to the resolution of its founder. Crane Co. was founded on 4th July 1855 by Richard Teller Crane who made the following resolution: "I am resolved to conduct my business in the strictest honesty and fairness; to avoid all deception and trickery; to deal fairly with both customers and competitors; to be liberal and just towards employees; and to put my whole mind upon the business." The essence of this resolution is the business policy of Crane Co. today. We believe that embracing inclusion and diversity is key to our success and as such we are seeking applications from candidates who will contribute their different backgrounds, cultures and experiences to our business. #BSU #LI-MW1

At Crane, we believe that attracting and retaining the highest quality people is the best insurance of success. Our goal is to recruit talented people and train them within a culture that calls for performance with trust and respect. Join us. The unique backgrounds and differences of our associates make us stronger, more capable, and more successful.

Beyond an associate’s base compensation, we reward and reinforce wellbeing with a compelling package of both cash and non-cash benefits, including comprehensive health, wellness incentives, assistance with retirement savings, paid time off, paid holidays, and tuition reimbursement — as well as performance-based bonus programs for certain positions.

Crane prioritizes career development for our associates. All associates receive an annual development plan that includes a mixture of on-the-job coaching and formal training experiences to support individual development needs. We firmly believe in associate growth that supports career progression and we will proactively support your ongoing career development.