National On-Trade Controller - (Fixed Term Contract)- Flexible location across the UK

Brown-Forman Australia Pty. Ltd.; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a National On-Trade Controller, where your leadership and sales expertise will drive growth in the Managed On Trade Retail channel. You'll have the opportunity to shape strategies, manage pricing and promotions, and build key relationships across the UK. This role offers the chance to lead a high-performing team, engage with senior stakeholders, and make a significant impact in a dynamic environment. If you're ready to take your career to the next level in a premium spirits company that values teamwork and innovation, this is the perfect opportunity for you.

Benefits

Equitable pay structures

Premium employee experience

Diverse benefits package

Qualifications

• Proven track record in OTR and Wholesale sectors.
• Strong understanding of UK on-trade environment.

Responsibilities

• Define and execute OTR channel strategy to meet KPIs.
• Cultivate strong relationships with national and regional stakeholders.

Skills

Leadership

Sales Negotiation

Analytical Skills

Problem-Solving

Stakeholder Management

Education

Bachelor's Degree in Business or related field

Job description

National On-Trade Controller - (Fixed Term Contract)- Flexible location across the UK

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Meaningful Work From Day One

This senior leadership role within Brown-Forman UK's On Trade team is key to shaping and delivering the Managed On Trade Retail (OTR) channel strategy. You will be accountable for achieving key performance indicators across the B-F portfolio within this channel, including distribution volume, pricing, brand education, visibility, and promotions.

In collaboration with Sales Leadership, you will define sales, distribution, and promotional goals, alongside commercial strategies for both On Trade Retail and Regional MPOs. This involves analyzing performance, implementing, and evaluating trade and consumer promotions.

Crucially, this role requires a proven OTR track record, a strong understanding of the on-trade and wholesale sectors, and the capability to drive growth for a premium portfolio. Building and maintaining a robust national and regional network is essential, with significant time dedicated to in-trade customer meetings to strengthen relationships. Your network of senior managed on-trade and wholesale stakeholders will be vital.

This is a fixed term contract.

This is a field based role that can be based anywhere in the UK.

What You Can Expect

Develop and Implement OTR Channel Strategy: Define and execute the strategy to achieve key performance indicators.

Set Sales and Distribution Goals: Establish targets for Managed On Trade Retail and Regional MPOs.

Manage Pricing and Promotions: Oversee pricing, brand education, visibility, and promotional activities.

Analyze Performance and Evaluate Initiatives: Assess the impact of sales, distribution, and promotions.

Build and Maintain Key Relationships (Significant Time in Trade): Cultivate a strong national and regional network, prioritizing in-trade customer engagement.

Lead and Inspire National Account Managers: Empower and guide the direct reports.

Drive Business Development: Pursue growth opportunities in on-trade and regional channels.

Create and Execute National and Regional Strategies: Develop and implement the overarching on-trade strategy.

Foster Internal Partnerships: Build strong relationships across Brown-Forman.

Cultivate Team Development: Nurture a high-performing team focused on OTR excellence.

What You Bring to the Table

Excellent leadership and people management skills

In-depth knowledge of the OTR and Wholesale channels

Fully established network of senior contacts within the OTR and Wholesale sectors

Significant, progressive Sales experience, adept at quickly understanding customer and channel needs and leveraging data insights to drive growth with trade partners

Extensive experience in customer negotiations at national and regional levels, with a strong understanding of the UK on-trade environment

Strong Business Acumen and P&L experience

A good understanding of the Independent Free Trade and Prestige Retail sectors

What Makes You Unique

Strong analytical, commercial, and problem-solving skills

Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually

Self-motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines

Strong business acumen, judgment, and strategic capabilities

Superior communication skills (listening, presentations, written)

Ability to build strong relationships at all levels with strong stakeholder awareness

Collaborative team player with conflict management skills

Adaptable, flexible, and resilient

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.