National On-Trade Controller - (Fixed Term Contract)- Flexible location across the UK

Brown-Forman; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a National On-Trade Controller to drive growth in the Managed On Trade Retail channel. This senior leadership role involves defining sales strategies, managing pricing, and fostering key relationships across the UK. The ideal candidate will possess a strong background in sales and a proven track record in the on-trade sector. Join a dynamic team where your insights and leadership will shape the future of a premium portfolio, ensuring impactful results and the opportunity for professional growth.

Benefits

Equitable Pay Structures

Premium Employee Experience

Diverse Workforce Benefits

Team Development Opportunities

Qualifications

• Proven track record in OTR and wholesale sectors.
• Strong business acumen with P&L experience.
• Established network within the industry.

Responsibilities

• Define and execute OTR channel strategy to achieve KPIs.
• Manage pricing and promotional activities effectively.
• Cultivate relationships with key stakeholders in trade.

Skills

Leadership

Sales Experience

Analytical Skills

Communication Skills

Problem-Solving

Education

Bachelor's Degree

Sales Management Certification

Tools

CRM Software

Data Analysis Tools

Job description

National On-Trade Controller - (Fixed Term Contract)- Flexible location across the UK

4 days ago Be among the first 25 applicants

Meaningful Work From Day One

This senior leadership role within Brown-Forman UK's On Trade team is key to shaping and delivering the Managed On Trade Retail (OTR) channel strategy. You will be accountable for achieving key performance indicators across the B-F portfolio within this channel, including distribution volume, pricing, brand education, visibility, and promotions.

Meaningful Work From Day One

This senior leadership role within Brown-Forman UK's On Trade team is key to shaping and delivering the Managed On Trade Retail (OTR) channel strategy. You will be accountable for achieving key performance indicators across the B-F portfolio within this channel, including distribution volume, pricing, brand education, visibility, and promotions.

In collaboration with Sales Leadership, you will define sales, distribution, and promotional goals, alongside commercial strategies for both On Trade Retail and Regional MPOs. This involves analyzing performance, implementing, and evaluating trade and consumer promotions.

Crucially, this role requires a proven OTR track record, a strong understanding of the on-trade and wholesale sectors, and the capability to drive growth for a premium portfolio. Building and maintaining a robust national and regional network is essential, with significant time dedicated to in-trade customer meetings to strengthen relationships. Your network of senior managed on-trade and wholesale stakeholders will be vital.

This is a fixed term contract.

This is a field based role that can be based anywhere in the UK.

What You Can Expect

• Develop and Implement OTR Channel Strategy: Define and execute the strategy to achieve key performance indicators.
• Set Sales and Distribution Goals: Establish targets for Managed On Trade Retail and Regional MPOs.
• Manage Pricing and Promotions: Oversee pricing, brand education, visibility, and promotional activities.
• Analyze Performance and Evaluate Initiatives: Assess the impact of sales, distribution, and promotions.
• Build and Maintain Key Relationships (Significant Time in Trade): Cultivate a strong national and regional network, prioritizing in-trade customer engagement.
• Lead and Inspire National Account Managers: Empower and guide the direct reports.
• Drive Business Development: Pursue growth opportunities in on-trade and regional channels.
• Create and Execute National and Regional Strategies: Develop and implement the overarching on-trade strategy.
• Foster Internal Partnerships: Build strong relationships across Brown-Forman.
• Cultivate Team Development: Nurture a high-performing team focused on OTR excellence.
  
  

What You Bring To The Table

• Excellent leadership and people management skills
• In-depth knowledge of the OTR and Wholesale channels
• Fully established network of senior contacts within the OTR and Wholesale sectors
• Significant, progressive Sales experience, adept at quickly understanding customer and channel needs and leveraging data insights to drive growth with trade partners
• Extensive experience in customer negotiations at national and regional levels, with a strong understanding of the UK on-trade environment
• Strong Business Acumen and P&L experience
• A good understanding of the Independent Free Trade and Prestige Retail sectors
  
  

What Makes You Unique

• Strong analytical, commercial, and problem-solving skills
• Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually
• Self-motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines
• Strong business acumen, judgment, and strategic capabilities
• Superior communication skills (listening, presentations, written)
• Ability to build strong relationships at all levels with strong stakeholder awareness
• Collaborative team player with conflict management skills
• Adaptable, flexible, and resilient
  
  

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe, Africa, APAC Division

Function: Sales

City:

London

State:

Country: GBR

Req ID: JR-00008703

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  General Business, Management, and Marketing

• Industries

  Retail

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