National Account Manager (Foodservice & Buying Groups)

ASR Group; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player seeks a dynamic National Account Manager to lead the charge in the Foodservice sector. This role involves managing key distributor relationships and driving sales strategies to enhance performance across the UK. The ideal candidate will possess a strong background in FMCG sales, with proven success in managing diverse customer portfolios. Join a forward-thinking organization committed to excellence and sustainability, where your contributions will directly impact growth and innovation. If you're passionate about driving results and building lasting partnerships, this opportunity is perfect for you.

Qualifications

• Proven track record in managing Foodservice customers within the UK.
• Experience in managing distributors and buying groups at a Headquarter level.

Responsibilities

• Develop and implement channel and key customer plans.
• Achieve annual sales plan KPIs for volume, price, and product mix.
• Conduct sales negotiations and identify new business opportunities.

Skills

Sales

Negotiation

Business Planning

Forecasting

Category Management

Excellent Communication Skills

Analytical Capability

Autonomous Work

Flexibility and Adaptability

Strong Work Ethic

Education

Degree Level Education

Tools

Microsoft Office

Job description

National Account Manager (Foodservice & Buying Groups)

Location: Home Based (UK)

Date: Apr 16, 2025

ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico.

POSITION SCOPE

Reporting to the Foodservice Channel Controller, the Sales Manager is responsible for autonomously managing and strategically developing a portfolio of leading Foodservice Distributors (such as Brakes and Bidfood), Buying Groups (such as Caterforce, CRG, Sterling) and key End Users.

POSITION STRATEGIC OBJECTIVES AND KEY DELIVERABLES

• To enhance ASR performance with target Foodservice distributors & key end users across the UK
• Execute the agreed sales strategy
• KPI’s
  • Behaviours versus business values
  • Value added contribution of cash and volume
  • Demonstrate leadership in customer engagement

DETAILED ROLES & RESPONSIBILITIES

• To develop, drive, own and implement channel and key customer plans
• To achieve as a minimum the annual sales plan KPI’s of volume, price, CTO and product mix
• Establish and maintain professional relationships with existing and non trading customers
• Conduct sales negotiations with customers having responsibility for agreeing planned volume, price targets etc.
• Identify and evaluate new business opportunities in designated customer portfolio
• In depth customer, market and channel knowledge
• Proven success with selling NPD / product and range launches to customers
• Sales, Negotiation, Business Planning, Forecasting and Category Management
• Excellent communication skills, a Strategic Thinker combined with Analytical capability
• Autonomous
• Flexible, adaptable to change, enthusiastic, energetic and driven with a strong work ethic
• Microsoft Office literate

ESSENTIAL WORK EXPERIENCES

• Proven, successful track record and experience of selling to and managing a range and breadth of Foodservice customers within the UK (FMCG - Food/Grocery a preference).
• Recent experience of managing distributors, plus end user accounts and buying groups at a Headquarter & member level.

ESSENTIAL EDUCATION REQUIREMENTS

• Educated to degree level or equivalent

LOCATION OF ROLE

• Home based with office and customer travel required

At Tate & Lyle Sugars, our goal is to be the most admired sweetener Company.

Service Excellence - Be the industry's Gold Standard by a relentless focus on reliability, providing products with superior quality and excellent customer services.
Efficiency and Sustainability - Eliminate inefficiency to be a sustainable, low cost producer and to generate fuel for reinvestment.
Value-Add - create strategic advantage and enhanced profitability through value-added products and services. The foundation of our values is Talent and Culture as we aim to build, retain and motivate a winning team.