National Account Manager (Foodservice & Buying Groups)

ASR Group; United Kingdom; Remote; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a National Account Manager, where you will manage and develop key relationships within the Foodservice sector. This role focuses on driving sales strategies and achieving KPIs while fostering strong partnerships with distributors and end users. With a commitment to excellence and sustainability, you will play a crucial role in launching new products and enhancing market performance. If you are passionate about sales and thrive in a dynamic environment, this opportunity offers a chance to make a significant impact in a leading sweetener company.

Qualifications

• Proven success in managing Foodservice customers in the UK.
• Expertise in sales, negotiation, and business planning.

Responsibilities

• Develop and implement channel and customer plans.
• Achieve annual sales KPIs for volume and product mix.
• Build relationships with customers and negotiate sales terms.

Skills

Sales Management

Negotiation

Business Planning

Forecasting

Category Management

Strategic Thinking

Analytical Skills

Communication Skills

Customer Engagement

Education

Degree or equivalent qualification

Tools

Microsoft Office

Job description

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National Account Manager (Foodservice & Buying Groups)

Location: London, LND, GB

Date: Apr 16, 2025

ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons. The company produces a full line of grocery, industrial, food service, and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries in Louisiana, New York, California, Maryland, Canada, and Mexico. In the European Union, the company owns and operates refineries in England and Portugal. ASR Group also owns mills in Mexico and Belize. The company’s brands include Domino, C&H, Redpath, Tate & Lyle, Lyle’s, and Sidul.

Job Title

National Account Manager (Foodservice & Buying Groups)

Location

Home Based (UK)

Reports To

Foodservice Channel Controller

Company Description

ASR Group’s companies have over 150 years of experience in the sugar industry. We are the largest vertically integrated cane sugar refiner globally, with nine refineries across five countries, producing over six million tonnes of sugar. We also operate mills in the US, Mexico, and Belize. Our reach spans more than 40 countries, with a strong network of partners and suppliers. Our brands lead their markets, including Lyle’s, which holds 80% of the Golden Syrup market in the UK, and Tate & Lyle Sugars, a leading foodservice sugar brand.

Position Scope

The Sales Manager, reporting to the Foodservice Channel Controller, manages and develops a portfolio of Foodservice Distributors, Buying Groups, and key End Users. Responsibilities include managing commercial agreements, contracts, and the branded sugar & syrups portfolio, with a focus on bespoke product development. A strong understanding of UK wholesalers, distributors, and key end users is essential.

Strategic Objectives & Key Deliverables

• Enhance ASR’s performance with target Foodservice distributors and end users across the UK
• Execute the sales strategy
• Achieve KPIs related to behaviors, value-added contributions, and leadership in customer engagement

Roles & Responsibilities

• Develop and implement channel and customer plans
• Meet annual sales KPIs for volume, price, CTO, and product mix
• Follow business behaviors and processes
• Build relationships with customers
• Negotiate sales terms
• Identify new business opportunities
• Maintain customer, market, and channel knowledge
• Successfully launch new products
• Expertise in sales, negotiation, business planning, forecasting, and category management
• Strong communication, strategic thinking, and analytical skills
• Autonomous, adaptable, energetic, and ethical
• Proficient in Microsoft Office

Essential Work Experiences

• Proven success in managing Foodservice customers and managing distributors and buying groups in the UK

Educational Requirements

• Degree or equivalent qualification

Role Location

• Home-based with travel to offices and customers

At Tate & Lyle Sugars, we aim to be the most admired sweetener company, focusing on service excellence, efficiency, sustainability, value-add, and cultivating talent and culture.