National Account Manager

Samworth Brothers; Stretford; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Company pension scheme

Health and well-being discounts

Employee discount scheme

Annual pay reviews

Profit related pay

Extended leave

Free on-site parking

Onsite gym

Holiday purchase scheme

Training and growth opportunities

Job summary

Samworth Brothers is seeking a National Account Manager to own grocery accounts, develop customer-specific plans, lead negotiations, and collaborate across Sales, Marketing, Finance and Supply Chain to deliver growth and profitability. The role requires strong relationship management and strategic thinking to maximise value for customers and Samworth Brothers.

The position is hybrid with 3 days on-site in Trafford Park and the remainder from home, enabling close cross-functional execution while

Qualifications

• Proven experience managing grocery accounts within FMCG.
• Strong sales, negotiation and influencing skills.
• Track record of delivering profitable growth and developing customer relationships.
• Excellent commercial awareness and problem-solving capability.
• Strong organisational skills and the ability to manage multiple priorities.
• Outstanding communication and relationship-building abilities.
• A self-motivated approach with the drive to continuously improve and adapt.
• The ability to work independently while collaborating effectively across teams.
• A North West base or willingness to work from Trafford Park.

Responsibilities

• Deliver sales, volume and profit targets across your customer portfolio.
• Develop and execute annual business plans aligned to customer and company objectives.
• Create and deliver Joint Business Plans (JBPs) where appropriate.
• Drive increased distribution and visibility of key branded products through permanent and seasonal opportunities.
• Plan and deliver profitable promotional activity that generates incremental growth.
• Review performance regularly with internal stakeholders and customers, identifying opportunities and addressing challenges.
• Collaborate with Marketing and Customer Marketing teams on product launches, development and category opportunities.

Skills

Grocery accounts

Negotiation

Relationship mgmt

Strategic planning

Cross-functional

Communication

Job description

As National Account Manager, you'll take ownership of key grocery accounts, developing and implementing customer-specific business plans that drive growth, profitability and long-term success. Acting as the primary contact for your customers, you'll lead negotiations, identify opportunities, and work cross-functionally with teams across Sales, Marketing, Finance and Supply Chain to deliver outstanding results.

Key Responsibilities

• Deliver sales, volume and profit targets across your customer portfolio.
• Develop and execute annual business plans aligned to customer and company objectives.
• Create and deliver Joint Business Plans (JBPs) where appropriate.
• Drive increased distribution and visibility of key branded products through permanent and seasonal opportunities.
• Plan and deliver profitable promotional activity that generates incremental growth.
• Review performance regularly with internal stakeholders and customers, identifying opportunities and addressing challenges.
• Collaborate with Marketing and Customer Marketing teams on product launches, development and category opportunities.

This is a hybrid role, with 3 days per week based on-site in Trafford Park and the remainder working from home.

About You

We believe success comes from collaboration and diverse perspectives. At Samworth Brothers, we value team players who are driven to achieve great results together. You’ll bring the following skills and experience:

• Proven experience managing grocery accounts within an FMCG business.
• Strong sales, negotiation and influencing skills.
• A track record of delivering profitable growth and developing customer relationships.
• Excellent commercial awareness and problem-solving capability.
• Strong organisational skills and the ability to manage multiple priorities.
• Outstanding communication and relationship-building abilities.
• A self-motivated approach with the drive to continuously improve and adapt.
• The ability to work independently while collaborating effectively across teams.
• A North West base or willingness to work from Trafford Park.

What We Offer

We’re building a workplace where different ways of thinking are not just welcomed but supported, with clear communication, flexible processes, and a commitment to continuous improvement so everyone can thrive.

• Company pension scheme
• Access to health and well-being support, such as healthcare, optical and dental discounts
• Employee discount scheme
• Experience annual pay reviews
• Profit related pay
• Opportunity for extended leave
• Free on-site parking
• Onsite gym
• Holiday purchase scheme
• Unlock your potential through training and growth opportunities

Based in Manchester, Soreen is a cherished part of the Samworth Brothers family. With over 85 years of baking heritage, we’re the proud makers of the UK’s favourite fruit and malt loaves—enjoyed by more than 1.1 million consumers every week.

Soreen blends the success of a leading bakery with the warmth of an iconic brand, fuelled by passion, innovation, and a commitment to quality. Behind every slice is a team of outstanding, dedicated professionals who bring our products to life. At Soreen, we’re more than just a bakery—we’re a family. Our collaborative culture and strong team spirit help us support one another and achieve great things together. As part of a well-established group, we offer stability, opportunity, and a place where you can truly thrive.

We’re an Equal Opportunities employer and proud to make diversity and inclusion a core part of everything we do. We actively welcome applications from neurodivergent individuals and are committed to a recruitment process that’s fair, respectful, and free from bias. If you need any adaptations to the application or interview process, please do let us know.

Samworth Brothers do not engage with unlicensed gangmasters or third parties. Samworth Brothers will NEVER ask you for money in order to provide you with employment. If you are in any doubt, please contact an official Samworth Brothers representative.