National Account Manager

Fiskars Group; Stafford; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Company car

Pension

25 days annual leave

Laptop and mobile phone

Job summary

Fiskars Group is expanding its UK Gardening and Pet Care business and seeks a results-driven National Account Manager to lead key distributors and direct customer relationships. You will develop customer and channel plans, help drive growth across retail and online channels, and collaborate with Sales, Marketing, Supply Chain and Finance.

The role is based in the UK (Barlaston or London), hybrid work, with regular travel and a valid driving licence.

Qualifications

• Experience as a National Account Manager or Senior KAM with broader responsibility.
• Experience managing distributors and customers across retail and online channels.
• Proven sales growth through account plans or joint business plans.
• Negotiation experience on pricing, promotions, terms or investments.
• Understanding of pricing, margin, promotions, forecasting and P&L.
• Ability to interpret EPOS, Nielsen or IRI data.
• Strong written and verbal communication skills.
• Full driving license and willingness to travel regularly.

Responsibilities

• Manage distributors and direct customer relationships against agreed sales, profit, and service targets.
• Develop customer and channel plans that support sustainable growth across retail and online channels.
• Prepare and lead customer proposals, range reviews, joint business plans and commercial recommendations.
• Support negotiations on pricing, promotions, listings, terms and commercial investment.
• Use sales, market, competitor and customer data to identify opportunities, risks and actions.
• Manage promotional plans, forecasts and trade investment, evaluating effectiveness and return on investment.
• Partner with Supply Chain on forecasting and stock planning, and with Marketing on launches and go-to-market activity.
• Monitor account profitability and performance, share clear updates, and take action to protect growth and margin.

Skills

National Account Manager

Distributors management

Retail & online channels

Negotiations

Data interpretation

Forecasting systems

CRM systems

Driving license

Tools

CRM systems

Forecasting systems

Job description

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

FISKARS

National Account Manager

OUR ROLE

At Fiskars, we create high-quality, functional products designed to make everyday activities more enjoyable. We are looking for a National Account Manager to help grow our Gardening and Pet Care business in the United Kingdom.

You will manage distribution channels and direct customer relationships, turn customer and market insight into commercial plans, and deliver sustainable sales and profit growth. Working closely with Sales, Marketing, Supply Chain and Finance, you will help strengthen our retail and online presence while building trusted customer partnerships.

This full-time position is based in Barlaston or London, United Kingdom, and reports to Senior National Account Manager. The working model is hybrid. Regular travel is required, and a full driving licence is essential.

WHAT YOU’LL DO AT FISKARS

You will take ownership of assigned accounts and channels, collaborating across the business to create value for customers and Fiskars.

Responsibilities:

• Manage distributors and direct customer relationships against agreed sales, profit, and service targets.
• Develop customer and channel plans that support sustainable growth across retail and online channels.
• Prepare and lead customer proposals, range reviews, joint business plans and commercial recommendations.
• Support negotiations on pricing, promotions, listings, terms and commercial investment.
• Use sales, market, competitor and customer data to identify opportunities, risks and actions.
• Manage promotional plans, forecasts and trade investment, evaluating effectiveness and return on investment.
• Partner with Supply Chain on forecasting and stock planning, and with Marketing on launches and go-to-market activity.
• Monitor account profitability and performance, share clear updates, and take action to protect growth and margin.

WHO YOU ARE

You are a trusted and relationship-oriented commercial professional who enjoys building strong partnerships and creating value for customers. You are comfortable working independently, taking ownership of your priorities, and delivering results in a self-directed environment. You bring a collaborative approach, strong business judgment, and the ability to develop lasting relationships with distributors, customers, and internal stakeholders.

Experience:

• Experience as a National Account Manager, or as a Key Account Manager ready to take on broader account responsibility.
• Experience managing distributors and customers across retail and online channels; knowledge of Gardening, Pet Care or power tools is an advantage.
• Evidence of delivering sales growth through account plans, joint business plans or comparable commercial programme.
• Experience in customer negotiations involving pricing, promotions, listings, terms or commercial investment.
• Good understanding of pricing, margin, promotions, forecasting and account profitability, including profit and loss responsibility.
• Ability to interpret commercial and customer data, such as EPOS, Nielsen or IRI, and turn insight into action.
• Clear written and verbal communication skills, with the ability to present recommendations to customers and colleagues.
• Comfort using customer relationship management and sales or forecasting systems, together with a full driving license and willingness to travel regularly.

WHAT WE OFFER

The package includes:

• Competitive salary, depending on experience
• 20% target bonus scheme
• Company car and pension
• 25 days of annual leave plus UK bank holidays
• Laptop and mobile phone

START YOUR JOURNEY AT FISKARS GROUP

At Fiskars Group, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs like onsite gym and cycle to work scheme.

Employee Support: Life happens, and we're here to support you. We offer employee assistance programs and resources to address local needs, offering confidential counseling, financial guidance, and other valuable support services.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.

Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.

Future Planning: We care about your future. We offer pension plan contributions (both company and employee contribute) providing you with financial security in your post-work years

Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.

Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.

Other benefits: Free onsite parking

Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.

Last day of application:

2026-10-13

Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2025, Fiskars Group's global net sales were EUR 1.1 billion, and we had approximately 6,600 employees. We have two Business Areas (BA), Vita and Fiskars.

BA Vita offers products in the high-end homeware segment as well as fine branded jewelry. Its desirable brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2025, BA Vita's reported net sales were EUR 613 million, and it had approximately 5,000 employees.

BA Fiskars offers functional innovations in the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2025, BA Fiskars's net sales were EUR 522 million, and it had approximately 1,300 employees.