National Account Executive Wholesale - flexible location across UK

Brown-Forman; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading spirits company is seeking a National Account Executive to enhance their presence in the wholesale and specialist retail sectors across the UK. The role requires strong sales skills, an established network, and the ability to foster relationships within the trade. Candidates should be fluent in English and possess analytical skills to drive performance and growth in key accounts. This position offers a competitive and flexible work environment.

Benefits

Equitable pay structures

Premium employee experience

Qualifications

• Established network within the Specialist Retail and Wholesale channels.
• Experience in customer negotiations at a regional level.
• Fluent English (spoken and written).
• Self-motivated with the ability to manage multiple projects.

Responsibilities

• Deliver key performance indicators across the B-F portfolio.
• Collaborate with sales managers to define commercial strategies.
• Analyze performance and evaluate sales initiatives.
• Cultivate strong networks in trade and manage account plans.

Skills

Strong knowledge of Specialist Retail and Wholesale channels

Strong sales experience

Excellent influencing skills

Analytical and problem-solving skills

Networking and relationship building

Tools

Google applications

MS Office applications

Job description

National Account Executive Wholesale - flexible location across UK

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Meaningful Work From Day One

This role within Brown-Forman UK's On Trade & Prestige function is important in executing the Specialist Retail and Wholesale strategy. You will be accountable for delivering key performance indicators across the B-F portfolio within the region, including distribution volume, pricing, brand education, visibility, and promotions.

Collaborating with the On Trade Wholesale and Prestige Regional Sales Managers you will define sales, distribution, promotion goals, and commercial strategies for Specialist Retail and Wholesale Customers. This includes analyzing performance, implementing, and evaluating trade and consumer promotions.

Crucially, this role demands the ability to drive business development within the wholesale and specialist retail space with a strong understanding of the sub channels, and the ability to drive a premium portfolio, with a heightened focus on the BF Malt portfolio.

Building and maintaining an effective national and regional network is essential, with significant time spent in trade at customer meetings to foster strong relationships. Your network of stakeholders will be critical.

What You Can Expect

Contribute and Implement London & Prestige Business Unit Channel Strategy: Influence and drive distribution through Specialist Retailers and Wholesalers.

Development of account plans: Including volume, promotional activity, visibility, logistics and financial information along with KPIs for measuring results.

Build and Maintain Key Relationships: Cultivate a strong network, prioritizing in-trade engagement.

Achieve Sales and Distribution Goals: Deliver targets for Specialist Retail and Wholesale customers in the account base.

Manage Pricing and Promotions: Oversee pricing, brand education, visibility, and promotional activities in account base.

Analyze Performance and Evaluate Initiatives: Assess the impact of sales, distribution, and promotions.

Drive Business Development: Pursue growth opportunities.

Foster Internal Partnerships: Build strong relationships across Brown-Forman.

Participate in Team Development: Nurture a high-performing team focused on London & Prestige Business Unit excellence.

What You Bring to the Table

Strong knowledge of the Specialist Retail and Wholesale channels

Established network within the Specialist Retail and Wholesale channels

Strong sales experience covering a range of wholesale and retail environments, ability to quickly infer customer and channel needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners

Experience in customer negotiations at a regional level, and a sound knowledge of UK trading environment

Strong Business Acumen, P&L experience

Passion for Malts and a proven ability to deliver brand sales stories.

What Makes You Unique

Fluent English (spoken and written)

Strong analytical, commercial, and problem-solving skills

Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually

Self-motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines

Strong business acumen, judgment, and strategic capabilities

Superior communication skills (listening, presentations, written)

Ability to build strong relationships at all levels with strong stakeholder awareness

Collaborative team player with conflict management skills

Adaptable, flexible, and resilient

IT literate in Google and MS Office applications

Who We Are

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown-Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.