National Account Executive

Fónua Limited; Cannock Chase; On-site; GBP 40,000 - 65,000; Full time

Job summary

Fónua Limited is seeking a National Account Executive to support development, management and profitable growth of the UK national account customer base. You will work with the Director of Sales to build strong relationships, manage day-to-day accounts and execute commercial plans.

The role targets large UK retailers and national accounts, with essential prior UK national account experience and strong analytical skills.

Qualifications

• Demonstrable experience working with UK national accounts is essential.
• Experience in account management, sales or commercial roles within consumer electronics, telecoms, accessories, FMCG or related retail.
• Strong ability to build relationships with customers and internal stakeholders.
• Excellent analytical and numerical skills with sales data interpretation.
• Proficient in Excel and business systems.

Responsibilities

• Build and maintain relationships with UK national account customers.
• Support day-to-day management of assigned accounts and respond promptly to needs.
• Act as a reliable contact for queries, orders and product information.
• Maintain high levels of customer satisfaction and achieve KPIs and SLAs.
• Prepare for and contribute to regular customer meetings and account planning.

Skills

UK national accounts

Account management

Sales mindset

CRM systems

Microsoft Excel

Relationship building

Education

Degree or business qualification

Tools

CRM software

Microsoft Excel

Job description

Location: On site / Cannock, UK
job type: Permanent / Full-time
Sector and subsector: Sales | Telecom Sales
Salary: Negotiable salary

Role Overview

The National Account Executive will support the development, management and profitable growth of Fónua’s UK national account customer base. Working closely with the Director of Sales, the successful candidate will build strong customer relationships, deliver excellent day-to-day account management, identify opportunities to grow sales and margin, and ensure that agreed commercial plans are executed accurately and on time.

This is a commercially focused role for someone who understands the demands of working with large UK retailers and national accounts. The candidate must already have experience managing or supporting UK national accounts; this is an essential requirement, not simply a desirable advantage.

Key Responsibilities

National Account Management

• Build and maintain strong, professional relationships with UK national account customers and key stakeholders.
• Support the day-to-day management of assigned accounts, responding promptly to customer needs and resolving issues effectively.
• Act as a reliable point of contact for customer queries, orders, product information, availability and account requirements.
• Maintain high levels of customer satisfaction and ensure agreed service levels, KPIs and SLAs are achieved.
• Prepare for and contribute to regular customer meetings, range reviews, business reviews and account planning sessions.

Sales, Commercial Performance and Reporting

• Support the delivery of agreed sales, revenue and profitability targets across assigned accounts.
• Monitor sales performance against plans, identify risks and opportunities, and recommend corrective actions.
• Track, analyse and report account performance, including sales trends, forecasts, promotional results and key growth metrics.
• Prepare accurate weekly customer report packs and monthly performance reports for the Director of Sales.
• Support pricing, margin management, promotional activity, bundles and other initiatives designed to improve account performance.
• Process and oversee customer orders with a high degree of accuracy and in accordance with customer requirements and internal credit-control procedures.

Range, Product and Promotional Management

• Support product ranging, new product launches, range reviews and stock transition activity.
• Maintain current knowledge of products, technical specifications, compatibility and market developments.
• Help plan and manage promotional calendars, in-store incentives and sales initiatives with customers.
• Identify opportunities to introduce new products, improve product mix and maximise sales from existing ranges.
• Monitor competitor activity, pricing and customer feedback, sharing relevant insights with the wider business.
• Support the preparation of product guides, price lists, product updates and end-of-life/new-launch communications.

Internal Collaboration and Business Development

• Work cross-functionally with purchasing, supply chain, customer care, credit control, marketing and other teams to deliver a consistent customer proposition.
• Provide timely market feedback to the Director of Sales and relevant teams on customer needs, competitor offers and potential product opportunities.
• Identify opportunities to grow existing accounts, develop new business and expand into relevant channels.
• Maintain organised account records, a clear activity plan and accurate follow-up actions.
• Contribute to continuous improvement in account processes, reporting and customer service.

Essential Skills and Experience

• Demonstrable experience working with UK national accounts is essential. Applicants without UK national account experience will not meet the requirements for this role.
• Experience in account management, sales or commercial roles within consumer electronics, telecoms, accessories, FMCG or a related retail sector.
• A proven ability to build and maintain effective relationships with customers and internal stakeholders.
• Strong commercial awareness, including an understanding of sales performance, pricing, margins and profitability.
• Confident analytical and numerical skills, with the ability to interpret sales data, identify trends and make practical recommendations.
• Strong reporting skills and good working knowledge of Microsoft Excel, Word and business systems.
• Excellent written and verbal communication, presentation, organisation and time-management skills.
• A proactive, target-driven approach, with initiative, attention to detail and the ability to manage competing priorities under pressure.
• A collaborative team player who can work effectively across functions and meet deadlines.

Desirable Skills and Experience

• Experience in consumer electronics, mobile technology, telecoms or accessories.
• Experience supporting product launches, promotional planning, range reviews or retail merchandising/planograms.
• A degree or business-related qualification.
• Experience working with sales reporting tools, CRM systems or account-management platforms.

Key Performance Indicators

• Achievement of agreed sales, revenue and gross-profit/margin targets.
• Account growth, retention and development against agreed account plans.
• Customer satisfaction, quality of communication and delivery of agreed service levels.
• Accuracy and timeliness of orders, forecasts, reporting and account administration.
• Successful execution of agreed ranging, promotional and product-launch plans.
• Identification and progression of credible opportunities to increase sales and profitability.