National Account Controller – Discounter & Wholesale Channel

Jdeprofessional; Maidenhead; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading coffee supplier in Maidenhead is seeking a National Account Controller to lead the Discounter & Wholesale channel. The ideal candidate will manage a high-performing team, shape multi-year customer strategies, and build key partnerships across various retail sectors. Candidates should have a strong track record in commercial delivery and account leadership. Join a company that is committed to growth in the UK market, offering an inspiring environment where your contributions will be valued.

Qualifications

• Strong track record of commercial delivery within Top 4 Grocery or major UK retail customers.
• Significant account controllership or sales leadership experience.
• Thrives in complex, fast-moving commercial environments.
• Natural coach, passionate about developing talent and teams.
• Ability to think strategically and negotiate brilliantly.
• Combines shopper insight with creativity to unlock new opportunities.
• Builds powerful networks and influences with confidence.

Responsibilities

• Shape and execute multi-year customer strategies to drive growth.
• Lead a high-performing commercial team of 6 direct reports.
• Build deep customer relationships and create breakthrough partnerships.
• Deliver financial targets, lead negotiations and optimize trade investment.
• Influence decisions and drive culture within the Sales Leadership team.

Skills

Commercial delivery

Account controllership or sales leadership

Negotiation skills

Strategic thinking

Coaching and talent development

Financial acumen

Building networks

Job description

National Account Controller – Discounter & Wholesale Channel

Sales Maidenhead Full-time United Kingdom

Job Description

JDE is the UK’s #2 branded coffee supplier, with a powerful portfolio including Tassimo, L’OR, Kenco, Millicano and more. With 30% market share in a £1.2bn category, the opportunity ahead is huge — especially within discount, wholesale & independent convenience.

We’re investing, we’re scaling, and we’re ready for a leader who can accelerate us even further.

As our new National Account Controller, you’ll take the helm of our Discounter & Wholesale channel — one of the most strategically important, fastest‑evolving parts of our business. This is your chance to drive transformation, unlock new routes to market, and build partnerships that set new standards in the coffee category.

What You’ll Lead

As National Account Controller, you will:

🔹 Shape and execute multi‑year customer strategies

Drive growth that outpaces the category by creating winning long‑term plans across discounters, wholesale partners and high‑street accounts.

🔹 Lead a high‑performing commercial team

You’ll manage 6 direct reports and a broader x-functional team (Category & Supply Chain), championing capability development and best‑in‑class account management.

🔹 Build deep, influential customer relationships

Create breakthrough partnerships across a broad customer base, unlocking physical availability and distribution across multiple channels.

Deliver NOS, GP, margin and cash targets, lead negotiations, shape JBPs, optimise trade investment and ensure operational excellence.

🔹 Be a strategic voice across JDE

Sit at the heart of the UK Sales Leadership team, influencing decisions, driving culture, and accelerating JDE’s capability as a challenger business.

Qualifications

What You’ll Bring

We’re searching for a leader who:

• Has a strong track record of commercial delivery within Top 4 Grocery or across major UK retail customers
• Brings significant account controllership or sales leadership experience
• Thrives in complex, fast‑moving commercial environments
• Is a natural coach, passionate about developing talent and teams
• Thinks strategically, negotiates brilliantly, and drives growth relentlessly
• Combines shopper insight, financial acumen and creativity to unlock new opportunities
• Builds powerful networks internally and externally, influencing with confidence and clarity

If you love the pace and challenge of FMCG and want to make a measurable impact in a business that’s growing fast, this is your moment.

Company Description

Coffee is one of life’s great motivators — and so are you.
At JDE, we’re on a mission to ignite growth in one of the UK’s most exciting FMCG categories, and we’re looking for an inspiring commercial leader to help us shape the future.

Why JDE?

At JDE, you’ll join a bold, ambitious, challenger‑minded business where your voice counts and your impact is visible. We’re collaborative. We’re passionate. And we’re committed to making JDE the most exciting place to grow a commercial career in the UK market.

You’ll have the freedom to shape strategy, the platform to lead transformation, and the support of a global organisation with serious scale.

Ready to Lead Something Big?

We’d love to hear from outstanding commercial leaders ready to create long‑term, sustainable growth with the UK’s most loved coffee brands.

👉 Apply now and help us shape the future of coffee in the UK.