Music Social Media Manager

ROVR; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the music industry is seeking a Content Writer to craft engaging content across various digital platforms. This role requires a creative individual with a passion for music and strong writing skills to shape the brand's voice and connect with audiences. You'll collaborate with teams to produce content that resonates with music lovers and newcomers alike, while staying updated on industry trends.

Qualifications

• 3–5 years of experience as a content writer or copywriter, ideally in music or media.
• Native-level English proficiency is essential.

Responsibilities

• Lead writing and editing of all ROVR content across platforms.
• Transform briefs into compelling, on-brand copy.
• Collaborate to develop content calendars and campaign assets.

Skills

Writing

Creativity

Collaboration

Cultural Nuance

Tools

Adobe Creative Suite

Job description

ROVR is seeking a sharp, creative, and culturally attuned Content Writer to lead our voice across social media, newsletters, and digital platforms.

This is a content-first role for someone who lives and breathes music and thrives at the intersection of community, creativity, and digital culture. You know how to craft scroll-stopping content that resonates with both deep-digging music heads and curious newcomers alike.

You’ll work closely with our social media, marketing, and curation teams to bring the ROVR ethos to life through editorial storytelling and branded messaging. From a teaser for a new playlist to a newsletter exploring the roots of a movement, your words will shape the sound of ROVR’s voice.

Key Responsibilities

• Lead the writing and editing of all ROVR content across platforms—Instagram, TikTok, newsletters, blog, and more.
• Transform creative and strategic briefs into compelling, on-brand copy that connects and converts.
• Collaborate with designers, curators, and marketers to develop content calendars and campaign assets.
• Write a range of content, including short-form captions, curator spotlights, editorial posts, promotional materials, and feature descriptions.
• Help shape and evolve the brand voice across all touchpoints, from marketing to community engagement.
• Stay updated on trends in music, digital culture, and platform language to keep ROVR relevant and forward-thinking.

Qualifications

• 3–5 years of proven experience as a content writer, copywriter, or editorial creative—ideally within music, media, or culture-led industries.
• Native-level English proficiency is essential.
• Exceptional writing skills with a strong grasp of tone, rhythm, and cultural nuance.
• Deep understanding of underground/alternative music and a passion for discovery and emerging scenes.
• Experience writing for digital and social platforms, especially Instagram, TikTok, and newsletters.
• Strong collaborative mindset and ability to manage multiple content streams with creativity and clarity.
• Familiarity with Adobe Creative Suite (Photoshop, Premiere, Illustrator) or equivalent creative tools is a plus.
• Experience in the music industry (labels, live events, editorial publications) is a major advantage.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Radio and Television Broadcasting