Motorcycle Sales Advisor

West Coast Harley-Davidson; Glasgow; On-site; GBP 25,000 - 35,000; Full time

Job summary

West Coast Harley-Davidson is seeking a Motorcycle Sales Advisor to join their elite team in Glasgow. This role offers an opportunity for seasoned sales professionals to leverage deep motorcycle knowledge while providing exceptional customer experiences. Candidates should possess strong interpersonal skills and a results-driven mindset, thriving in a target-driven environment.

Benefits

Competitive base salary with uncapped commission

Monthly sales performance bonuses

Employee discounts on motorcycles, gear, parts, and service

Ongoing training and professional development

Generous holiday entitlement

Qualifications

• 3+ years of high-performance sales experience, ideally in motorcycles or luxury retail.
• Extensive motorcycle knowledge and genuine enthusiasm for the riding lifestyle.
• Strong organizational and time-management skills.

Responsibilities

• Serve as a trusted motorcycle consultant, delivering expert guidance on all Harley-Davidson models.
• Manage the complete sales cycle: prospecting, negotiation, financing, closing, and delivery.
• Build lasting client relationships through follow-ups and service check-ins.

Skills

Communication

Negotiation

Customer Service

Sales Performance

Interpersonal Skills

Education

None required

Tools

CRM software

Job description

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At West Coast Harley-Davidson we are more than just a motorcycle dealership—we are a multi award winning, family run destination for riders who live and breathe two wheels. Known for our premium inventory, exceptional service, and passionate staff, we are dedicated to delivering a superior customer experience at every step of the ride.

We’re currently seeking a highly skilled Motorcycle Sales Advisor to join our elite sales team. This is a career-defining opportunity for a seasoned sales professional who combines deep motorcycle knowledge with a proven ability to close deals, build client loyalty, and represent a lifestyle—not just a product.

Position Summary

As a Motorcycle Sales Advisor, you will be the expert consultant for both first-time buyers and experienced riders. You’ll guide customers through an exceptional sales journey—from needs analysis to post-sale follow-up—ensuring each client finds the perfect motorcycle and leaves with confidence and satisfaction.

This role requires strong interpersonal skills, high emotional intelligence, in-depth product expertise, and the ability to perform in a target-driven environment.

Key Responsibilities

• Serve as a trusted motorcycle consultant, delivering expert guidance on all Harley-Davidson models in our inventory
• Engage customers proactively on the showroom floor, online, and via phone to create a welcoming and consultative experience
• Deliver tailored recommendations based on client preferences, lifestyle, and budget
• Conduct detailed product demonstrations, including features, performance, safety, and customisation options
• Manage the complete sales cycle: prospecting, negotiation, financing, closing, and delivery
• Build lasting client relationships through follow-ups, service check-ins, and loyalty programs
• Maintain deep knowledge of current inventory, new product launches, and industry trends
• Consistently meet or exceed monthly sales targets and customer satisfaction scores
• Work closely with Finance & Insurance (F&I) and Service departments to deliver a seamless experience

What You Bring

• Minimum 3 years of high-performance sales experience, ideally in motorcycles, automotive, or luxury retail
• Extensive motorcycle knowledge and genuine enthusiasm for the riding lifestyle
• Outstanding communication, negotiation, and customer service skills
• A results-driven mindset with the ability to thrive in a competitive, fast-paced environment
• Experience using CRM software and sales tracking tools
• Strong organizational and time-management skills
• Valid motorcycle license required
• Professional appearance and a passion for delivering a world-class customer experience

What We Offer

• Competitive base salary with industry-leading, uncapped commission structure
• Monthly sales performance bonuses
• Ongoing training, manufacturer certifications, and professional development
• Employee discounts on motorcycles, gear, parts, and service
• Generous holiday entitlement
• A team culture built on excellence, integrity, and a shared love of the ride

Join the Ride. Lead the Experience.

If you're a high-performing sales advisor with a passion for motorcycles and a drive to deliver results, we want you on our team. Elevate your career at West Coast Harley-Davidson, where riders become family—and sales professionals become legends.

Apply now and make your mark in the world of motorcycle sales.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Motor Vehicle Manufacturing

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