Mobile App Head of Growth & Monetization (Remote - M/F/D)

Arise App; Greater London; Remote; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Flexible scheduling

Premium AI subscriptions

Competitive compensation

Job summary

Arise App is seeking a CMO to lead growth and monetization using AI, with autonomous campaigns and AI-driven experimentation. The role focuses on scalable acquisition, activation, retention and upsell across channels, reporting ROI and KPIs in real time.

You will partner with product, marketing and design to implement high-impact features, set clear goals, and own end-to-end growth initiatives in a permanent remote setup.

Qualifications

• Proven experience in growth and monetization using AI to deliver results.
• At least 4 years in a comparable app/tech environment with performance marketing.
• Hands-on experience with AI tools, automation and prompt design.
• Strong analytical skills in pricing, conversion, and ROI-driven campaigns.
• Experience planning, executing and optimizing multi-channel marketing campaigns.

Responsibilities

• Take full responsibility for growth and monetization initiatives from strategy to execution using AI agents.
• Develop scalable acquisition, activation, retention and upsell campaigns driven by AI.
• Set measurable goals and monitor ROI, KPIs, and performance in real time with AI.
• Optimize pricing, user journeys and campaigns via AI-driven analytics and experiments.
• Ensure consistent cross-channel execution with AI-generated messaging and delivery at scale.
• Analyze user behavior, market trends, and competitors with AI to uncover opportunities.
• Lead process improvements to make growth operations efficient, repeatable, and automated.
• Collaborate with product, design and marketing teams on high-impact features.
• Decide where AI runs autonomously and where human oversight is needed.
• Document strategies, systems and outcomes for transparency and alignment.

Skills

AI-driven growth

Performance marketing

Data analytics

Multichannel marketing

Strategic leadership

Tools

LLMs

Marketing automation

Agentic workflows

Prompt design

Job description

Seek a new challenge in an autonomous position where your strategic thinking directly drives measurable results through AI. Arise is a globally active weight‑loss app with over 8 million downloads and a 4.7 rating on the App Store. We are looking for a CMO who runs growth and monetization primarily through AI: agents, automation, and models that plan, launch, and optimize campaigns. If you thrive on setting ambitious goals, executing them independently, and documenting clear, data‑driven outcomes, this role is built for you.

Tasks

• Take full responsibility for growth and monetization initiatives, from strategy to execution, running them through AI agents and automated workflows.
• Develop scalable acquisition, activation, retention, and upsell campaigns driven by AI.
• Set clear, measurable goals for all campaigns and use AI to monitor ROI, KPIs, and performance in real time.
• Optimize campaigns, pricing strategies, and user journeys using AI‑driven analytics and automated experimentation.
• Ensure consistent execution across marketing channels, with AI handling messaging, creative, and delivery at scale.
• Analyze user behavior, market trends, and competitor strategies with AI to uncover opportunities.
• Lead process improvements to make growth operations efficient, repeatable, and automated.
• Collaborate with product, marketing, and design teams to implement high‑impact features.
• Decide where AI runs autonomously and where human oversight is required.
• Document strategies, systems, and outcomes clearly to ensure transparency and alignment.

We’re looking for someone with:

• Proven experience in growth, monetization, or as a CMO/marketing lead, using AI to deliver results.
• At least 4 years in a comparable business environment (app experience and performance marketing a plus).
• Hands‑on experience with AI tools: LLMs, marketing automation, agentic workflows, and prompt design.
• Strong analytical skills in pricing, conversion optimization, and ROI‑focused campaign management.
• Experience planning, executing, and optimizing multi‑channel marketing campaigns.

We’re a great match if you:

• Thrive on measurable results and clear KPIs.
• Prefer autonomous work and taking ownership of outcomes.
• Excel at building AI systems that implement growth strategies with precision and foresight.
• Enjoy prioritizing actions that maximize impact.
• Can create order out of complexity and define processes where needed.
• Prefer action over bureaucracy — meetings that should have been emails are your enemy.
• Communicate effectively in English (German or Russian a plus).

Benefits

• Full ownership of growth initiatives with direct, measurable impact.
• Access to Premium AI subscriptions.
• Challenging, high‑responsibility role with creative freedom.
• Flat hierarchies and close collaboration with the CEO.
• Permanent remote work with flexible scheduling.
• Exciting tasks, steep learning curves, and the ability to shape the future of Arise.
• Competitive compensation and paid annual leave.