Mid- Senior Designer

Critical Playground LLC; Greater London; Hybrid; GBP 40,000 - 56,000; Full time

Benefits offered by this job

Hybrid working

28 days holiday + bank holidays

Birthday holiday

Homeworking allowance

Training budget

Healthcare after year

International brand exposure

Inclusive culture

Job summary

Critical Playground LLC in London is seeking a Midweight to Senior Designer to join an independent, design-led branding agency. You will help originate meaningful brand ideas from the ground up and develop transformative identities for ambitious organisations across technology, finance and other complex sectors.

You’ll work with seasoned leaders to turn strategic thinking into distinctive visual identities, digital experiences and flexible brand systems, from concept through to websites,

Qualifications

• Strong branding agency experience and a portfolio showing strategically led brand creation.

Responsibilities

• Translate brand strategy into compelling visual systems across digital and physical touchpoints.
• Design across digital and physical touchpoints including websites, campaigns, motion, social content and environments.
• Present ideas clearly and explain your thinking to clients and teammates.
• Work across Adobe Creative Suite and Figma, considering how identities behave through motion.

Skills

Branding design

Brand strategy

Adobe Creative Suite

Figma

Motion design

Presentation

Tools

Adobe Creative Suite

Figma

Job description

Midweight - Senior Designer – London – Hybrid – Permanent

Introduction

We’re looking for a Midweight to Senior Designer to join an independent, design-led branding agency creating transformative identities for ambitious organisations across technology, finance and other complex sectors.

This is a brilliant opportunity to move beyond repetitive rollout work and help originate meaningful brand ideas from the ground up.

The Opportunity

You’ll work alongside experienced creative leaders, strategists, developers and client services specialists to turn strategic thinking into distinctive visual identities, digital experiences and flexible brand systems.

From initial concepts and storytelling through to websites, campaigns, motion, social content, environments and brand films, you’ll help build ideas that work beautifully across every touchpoint.

You’ll have genuine ownership, exposure to international projects and space to develop your creative voice within an ambitious but human studio.

About You

You bring strong branding agency experience and a portfolio showing strategically led brand creation, not simply application.

You can:

• Translate brand strategy into compelling visual systems
• Design confidently across digital and physical touchpoints
• Present ideas and explain your thinking clearly
• Work across Adobe Creative Suite and Figma
• Consider how identities behave through motion
• Adapt your style across different sectors and audiences

Curiosity around AI-enabled creative tools is welcomed, but thoughtful ideas and strong craft always come first.

What’s In It for You

• £40,000 to £56,000 salary
• Hybrid working, with at least two days in the London studio
• 28 days’ holiday plus bank holidays
• An additional birthday holiday
• Homeworking or office setup allowance
• Training and development budget
• Healthcare after your first year
• International brand exposure and meaningful creative ownership
• A respectful culture with high standards and healthy boundaries

We are passionate about promoting diversity, inclusion, and equality, and are committed to working with clients who share our outlook. We offer equal opportunities to all candidates regardless of background, identity, sexuality, and disability. We strive to create inclusive cultures where diversity is seen as real value for the company. Our mission is for everyone to feel empowered to be their true authentic selves at work.