MENA Marketing & Brand Growth Lead (Equity)

Hopeghospital; Greater London; On-site; GBP 55,000 - 80,000; Full time

Benefits offered by this job

Bonus of 25% + equity

Job summary

Hopeghospital is seeking a MENA Marketing Lead to drive the marketing strategy and brand growth across the Middle East and North Africa. The role includes developing regional marketing strategies, planning localized campaigns, and ensuring culturally relevant messaging to Arabic-speaking audiences. Ideal candidates will have expertise in SEO, SEM, and social advertising along with strong leadership and collaboration skills. The position offers a competitive salary between £55,000 and £80,000/year depending on experience, along with a bonus and equity.

Qualifications

• Strong knowledge of MENA consumer market trends.
• Experience managing regional marketing campaigns and budgets.
• Data-driven approach to performance marketing optimization.

Responsibilities

• Develop regional marketing strategies for MENA growth markets.
• Plan localized campaigns across digital marketing channels.
• Manage brand positioning for Arabic-speaking target audiences.
• Coordinate influencer partnerships and community engagement programs.
• Track campaign performance, budgets, leads, and ROI.
• Collaborate with sales, product, and creative teams.
• Conduct competitor analysis and customer behavior research.
• Ensure culturally relevant messaging across regional markets.

Skills

Strong knowledge of MENA consumer market trends

Expertise in SEO

Expertise in SEM

Expertise in social advertising

Excellent Arabic communication abilities

Excellent English communication abilities

Strong leadership skills

Collaboration skills

Stakeholder management skills

Job description

Hopeghospital is seeking a MENA Marketing Lead to drive the marketing strategy and brand growth across the Middle East and North Africa. The role includes developing regional marketing strategies, planning localized campaigns, and ensuring culturally relevant messaging to Arabic-speaking audiences. Ideal candidates will have expertise in SEO, SEM, and social advertising along with strong leadership and collaboration skills. The position offers a competitive salary between £55,000 and £80,000/year depending on experience, along with a bonus and equity.