Memorial Sales Advisor

Westerleigh Group; Ilford; Hybrid; GBP 27,000 - 28,000; Full time

Benefits offered by this job

Commission from sales

32 days holiday

Life Assurance

Discounts & wellbeing

Learning & development

Pension scheme

Employee assistance

Mindfulness app

Mental health ambassadors

Free cremation benefit

Bereavement leave

Maternity/paternity pay

Recognition scheme

Free flu jab

Workwear & PPE

Free parking

Job summary

Westerleigh Group is hiring a Memorial Advisor at Forest Park Cemetery & Crematorium. The role is 40 hours per week with flexible days, including weekends and after-hours appointments.

The successful candidate will support families through a compassionate memorial journey, offering ethical, consultative sales and a personalised range of memorial options. You will guide bereaved families, coordinate appointments, discuss engraving choices and plot options, and manage costs and transactions using

Qualifications

• Previous experience in sales roles, ideally in a customer-facing environment.
• Consultative sales experience with a focus on needs-based solutions.
• Strong communication and interpersonal skills with empathetic approach.
• Own transport for travel to surrounding cemeteries.
• Comfortable using basic IT tools (Excel, emails).
• Reliable team player with attention to detail.

Responsibilities

• Listen actively to understand families and their grief journey.
• Develop and apply a consultative sales approach, prioritising families' needs.
• Lead commercial conversations with care and build trusted relationships.
• Present all memorial options to create a personalised solution.
• Make calls, book appointments, and discuss memorial options using Chronicle.
• Walk grounds with families to show plots and visualise memorials.
• Handle phone/email inquiries and process paperwork and orders.
• Coordinate with suppliers to complete orders and finalise transactions.
• Provide cost breakdowns and manage memorial leases and extensions.
• Maintain accurate records and support ongoing memorial care.

Skills

Consultative sales

Relationship building

Excellent customer service

Own transport

IT skills

Team player

Job description

About The Role

Memorial Advisor

40 hours per week

Working flexibly over 5 days of the week (which will include weekend availability appointments & after hour appointments when required)

Salary £26,842 - £28,000 per annum + Commission + Benefits

Permanent

Forest Park Cemetery & Crematorium

Have you always wanted to use your transferable Sales / Customer skills in a role where you can truly make a difference every day?

If so, we would love to hear from you!

We are one of the largest independent operators of crematoria in the UK, supported by almost 500 empathetic and dedicated individuals and we are growing.

Like many of our colleagues, you might not have considered this line of work before, however with industry training provided and on-going career development, you will find it one of the most varied and rewarding opportunities you could ever imagine.

The role

Each funeral is an incredibly important one-off event for the bereaved. As a Memorial Advisor, you’ll be offering dedicated one to one support and guidance when discussing the variety of memorial options that are available, helping families honour their loved one in a way that is uniquely personal to them for now and years to come.

You will be leading your bereaved families through their Memorial Journey with exceptional care, being mindful of the different stages of the grief journey. This role is very much an ethical, consultative sales role focused on building trusted relationship over time, matching back specific solutions to individual needs, from simple ideas to grand plans it’s down to you to help make their wishes come true.

You will be involved in a variety of tasks each day including:

• Active listening and asking questions to understand the family and their grief process, the person they have lost, key challenges, memorial options and what is important to them.
• Developing a consistent and ethical consultative sales approach, prioritising our families’ needs as opposed to a hard sell.
• Lead and manage our commercial conversations with exceptional care.
• Ensure our families are presented with every possible choice to create a memorial that is uniquely personal to them.
• Making calls and booking appointments with families. Using our bespoke IT system called Chronicle (training provided) to discuss memorial options, this can include jewellery options, the material a headstone is made from, the colour and font of any engraving, whether they would like a tree / living memorial, the plot area etc.
• This is not a role where you will be bound to a desk! Walking the grounds with a family to show them different plots available and give them an idea of what the memorials look like once created can help families to see their options visually and not just looking at a picture in a brochure.
• Answering the phone, actioning email enquiries and sending outbound paperwork / letters.
• Once all decisions have been made by the family you will be liaising with different suppliers to place orders and bring everything together, so it is co-ordinated beautifully.
• You will also provide the family with a breakdown of costs and process the final transactions so the ability to use basic Excel will be required.
• Additional responsibilities include communicating with families about memorial leases and extensions, oversee renovations and repairs to memorials, accurate record keeping.

This role requires flexibility and pulling together as one team to support each other and provide the exceptional care and service that we are known for.

About you

• Previous experience as a Sales Executive / Sales Advisor / Sales Assistant / Sales Representative / Sales Consultant / Funeral Arranger. You might not know everything there is to know about the bereavement sector, however there is no better place to learn.
• Consultative sales experience.
• Natural communicator with a flair for building relationships and providing excellent customer service.
• Own transport for occasional travel to show families around our surrounding cemeteries.
• Ability to speak to people in a caring and understanding manner.

• Resilient and organised with excellent attention to detail.
• A good active listener, sometimes our customers will want to take things slow and chat their options over a cup of tea and that’s fine by us.
• Excellent Administration and IT skills. Comfortable using Word / Excel, writing emails and letters.
• A real team player, with compassion and the desire to make a difference every day.

What We Offer

If you would like to join the Westerleigh team, you can be sure of a warm welcome, ongoing training and development and a sense of pride by truly making a difference every day to the families we serve.

No two days are the same and many of our Managers have developed their careers within the business.

The values we champion are Safety First, Exceptional Care, Uniquely Personal and One Team.

In addition to salary, you will also be eligible for the following benefits:

• Commission from sales
• 32 days holiday (Includes 8 days bank holiday)
• Life Assurance
• Access to a wide range of retail discounts and wellbeing support
• Ongoing learning & development
• Pension scheme
• Employee Assistance / Occupational health support Program
• Mindfulness App
• Mental Health Ambassadors
• The benefit we hope you’ll never need: Free Cremation benefit for Immediate family
• Bereavement Leave
• Enhanced maternity & paternity pay
• Recognition scheme
• Free Flu jab
• Smart uniform and PPE provided
• Free parking

We generally advertise vacancies for a minimum of 1 week before reviewing applications. We reserve the right to close the application window sooner if a significant number of applications are received. If you’re not contacted, please assume you have been unsuccessful. Unfortunately, feedback is not always possible due to the volume of applications we receive.

About Us

Westerleigh Group has been building and managing Crematoria for over 30 years and we care for over 70,000 cremations and burials every year. We are one of the UK’s largest independent owners and operators of crematoria and cemeteries with more than 40 sites across England, Wales and Scotland and plans to continue growing with care.

We have established a reputation for creating beautifully landscaped, high quality and peaceful facilities where families can remember and celebrate the life of their loved ones. Our core objective is to deliver the highest possible standards of care in a way that is uniquely personal.

We play an active part in the local communities that we serve and in 2025 our sites raised over £400,000 to support local charitable causes and projects.

Our letters to heaven post boxes continue to capture hearts and minds. An inspirational idea from the daughter of one of our colleagues.

Founded in 2021 as part of the Westerleigh Group, Distinct Cremations provides a dedicated service for families choosing direct cremation.