Membership Experience Manager

Naylor's Equestrian Llp; Watford; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Competitive salary

Performance-related bonus

Free JD Gyms membership

Pension scheme

Training & development

Career progression opportunities

Job summary

JD Gyms Watford is seeking a Membership Experience Manager to lead membership growth, community engagement and an exceptional member experience from the gym floor, not a desk. Working alongside the General Manager, you will drive commercial performance, build corporate partnerships, deliver local marketing opportunities and represent the brand at community events.

This high-visibility role combines sales, leadership and operational excellence to shape the club's reputation and long‑term growth

Qualifications

• Experience in sales, business development or membership growth.
• Leadership experience within fitness or retail.
• Excellent communication and relationship-building skills.
• Commercial awareness and a target-driven mindset.
• Confident engaging with new people and representing the JD Gyms brand.
• Passion for fitness and delivering exceptional member experiences.

Responsibilities

• Drive membership growth through proactive lead generation and sales conversion.
• Build corporate partnerships and local business relationships.
• Deliver exceptional member experiences and focus on retention.
• Lead and coach club colleagues to deliver operational excellence.
• Represent JD Gyms at community events and lead local marketing opportunities.

Skills

Sales leadership

Community engagement

Relationship building

Commercial awareness

People management

Job description

Membership Experience Manager

JD Gyms

Role Purpose

As a Membership Experience Manager, you'll play a pivotal role in the success of your club, creating exceptional first impressions and lasting member relationships.

Working alongside the General Manager, you'll drive sustainable membership growth by combining commercial leadership, community engagement and operational excellence. You'll become the face of JD Gyms within your local community, building corporate partnerships, generating new business opportunities and creating an outstanding member experience that encourages people to join, stay and recommend JD Gyms.

This is a highly visible leadership role that combines business development, sales, marketing, community engagement and operational excellence.

If you love meeting people, creating opportunities and leading from the front, this role is for you.

Key Responsibilities

Membership Growth & Community Engagement

Become the face of JD Gyms within your local community.

You’ll be responsible for:

• Driving membership growth through proactive lead generation, outreach and exceptional sales conversion.
• Building strong relationships with local businesses, employers, education providers, sports clubs and community organisations.
• Developing corporate membership partnerships and wellbeing initiatives.
• Representing JD Gyms at networking events, community activities and promotional campaigns.
• Creating local marketing opportunities that increase awareness of the JD Gyms brand.

Membership Sales & Commercial Performance

Own the commercial success of your club.

Responsibilities include:

• Delivering membership, referral and retention targets.
• Maximising first-month, recurring revenue and secondary spend opportunities.
• Monitoring competitor activity and identifying commercial growth opportunities.
• Using performance data to continually improve commercial performance.
• Coaching colleagues to confidently promote memberships and club services.

Member Experience & Retention

Create an environment where members feel welcome, valued and motivated to stay.

You’ll:

• Be a highly visible presence on the gym floor every day.
• Personally welcome prospective and new members through exceptional tours and onboarding.
• Build genuine relationships that improve member retention and satisfaction.
• Resolve member concerns professionally and efficiently.
• Deliver events, challenges and initiatives that strengthen the club community.

Leadership & Club Operations

Working alongside the General Manager you’ll:

• Support the day-to-day operation of the club.
• Coach, support and develop colleagues.
• Deliver exceptional operational standards across the club.
• Ensure Health & Safety, compliance and presentation standards are consistently maintained.

Community & Brand Building

Become the ambassador for JD Gyms within your local community.

You’ll:

• Increase awareness of JD Gyms throughout the local community.
• Develop long-term partnerships with businesses, employers and community organisations.
• Support local charities, events and wellbeing initiatives.
• Create opportunities that position JD Gyms as the leading fitness destination within the area.
• Represent the JD Gyms brand professionally at every opportunity.

What We’re Looking For

You’ll ideally have:

• Experience in sales, business development or membership growth.
• Leadership experience within fitness, leisure, hospitality or retail.
• Excellent communication and relationship-building skills.
• Commercial awareness and a target-driven mindset.
• Confidence engaging with new people and representing the JD Gyms brand.
• Passion for fitness and delivering exceptional customer experiences.

Success Measures

You’ll be measured on:

• Lead Generation
• Membership Sales
• Member Retention
• Net Member Movement
• Corporate Partnerships
• Community Outreach
• Referral Performance
• Online Reviews

Why Join JD Gyms?

This isn’t your typical gym sales role.

As Membership Experience Manager, you’ll become one of the most influential people within the club, helping shape its reputation, commercial success and long-term growth.

You’ll spend your time building relationships, engaging with the community, creating opportunities and delivering exceptional member experiences—not sitting behind a desk.

If you’re looking for a role where no two days are the same and where your impact can genuinely be seen across an entire club, this is the opportunity for you.

Membership Experience Manager – Watford

Watford | Full Time

Grow the Membership. Build the Community. Lead the Experience.

Become the face of one of the UK’s most exciting new fitness destinations.

Located within Watford’s Harlequin Shopping Centre, JD Gyms Watford is a 32,000 sq. ft. flagship fitness club, featuring one of the UK’s most impressive gym floors with industry-leading equipment from Eleiko, Hammer Strength and other premium fitness brands.

This isn’t just another gym.

It’s an opportunity to help build one of the region’s leading fitness communities and play a pivotal role in shaping the future success of one of JD Gyms’ flagship clubs.

Working alongside the General Manager, you’ll become the driving force behind membership growth, community engagement and delivering an exceptional member experience from day one.

This Isn’t a Desk Job

If you’re looking for a role where you’ll spend your day sitting behind a desk making outbound sales calls, this isn’t it.

As our Membership Experience Manager, you’ll be out on the gym floor, visiting local businesses, building corporate partnerships, attending community events and creating opportunities wherever you go.

We’re looking for someone who is energised by meeting people, naturally strikes up conversations and genuinely enjoys building relationships. You’ll become the recognised face of JD Gyms within Watford, helping to grow the membership, strengthen our reputation and create lasting connections across the local community.

If you’d rather be out making things happen than sitting behind a desk, you’ll love this role.

You’ll Love This Role If You…

• Love meeting new people and building relationships.
• Would rather be out in the community than behind a desk.
• Enjoy creating opportunities through networking and conversation.
• Thrive on achieving ambitious commercial targets.
• Are passionate about fitness and helping people succeed.
• Lead by example and bring energy wherever you go.
• Want a genuine leadership career with clear progression opportunities.

What You’ll Be Doing

• Driving membership growth through community outreach and lead generation.
• Building corporate partnerships and local business relationships.
• Becoming the face of JD Gyms within Watford.
• Creating local marketing and networking opportunities.
• Delivering exceptional member experiences.
• Driving member retention and referrals.
• Supporting the day-to-day operation of the club.
• Working alongside the General Manager to deliver outstanding commercial and operational performance.

What You’ll Get

• Competitive salary.
• Performance-related bonus.
• Free JD Gyms membership.
• JD Group colleague discount.
• Company pension scheme.
• Industry-leading training and development.
• Genuine career progression opportunities.