Content Producer (0829)

Transport for Wales; Pontypridd; On-site; GBP 28,000 - 36,000; Full time

Job summary

Transport for Wales is seeking a creative media professional to develop, publish, and publish engaging content for TfW media releases and social channels. You will produce content through photo, film, animation and design, while aligning with the TfW narrative and brand guidelines.

You will lead end-to-end production from scripting to final edit, manage reactive content quickly, and collaborate with agencies to maintain consistency across all TfW outputs.

Responsibilities

• Produce media content through photo, film, animation, design and social-first mobile content for TfW media releases and social media.
• Develop a content plan to support the TfW Communication Plan and promote the TfW narrative.
• Film and edit key programmes across Wales and borders projects to digitally tell TfW stories.
• Create a content library aligned to brand guidelines for use by media and partners.
• Produce reactive content quickly for use across platforms in a changing media landscape.
• Own and manage TfW content production, coordinating with agencies to ensure consistent brand style.
• Arrange meetings/interviews with staff and stakeholders to support TfW external narratives.

Skills

High-end digital production

Camera + audio-visual

Video editing (Premiere Pro)

Photography

Animation

Project management

Tools

Premiere Pro

Lightroom

Job description

The Role

To develop, create and publish a range of engaging content that can be used to support Transport for Wales' (TfW) media releases and social media channels.

Role Responsibilities

• Produce a range of media content through photo, film, animation, design and social-first mobile content to support media releases and social media platforms that engages with a range of TfW audiences.
• Develop a content plan that will support the TfW Communication Plan that focuses on innovative ways to promote the TfW narrative.
• Film and edit the key transformational programmes that TfW are undertaking including transformational work across the Wales and Borders network and on key projects such as the South Wales Metro, Network North Wales and Bus Franchising, to allow TfW to digitally tell a story to our key audiences.
• Develop a library of content that adheres to brand guidelines by working closely with the Content Lead. Ensure all content is diverse and managed on TfW's media hub for use by the media and our partners.
• Produce reactive content in a short timeframe using photo, film, animations, or social-first mobile content that can then be used reactively across all platforms in a changing and challenging media landscape.
• Own and manage the production of TfW content and work with agencies and partners to ensure all content follows a similar style and format to ensure brand guidelines are met/
• Meet and organise meetings/interviews with relevant staff and stakeholders by working with different departments across the businesses and identifying opportunities which will support the TfW narrative on external platforms.

Who We're Looking For

• Demonstrable experience in high level digital production using professional camera and audio-visual equipment, with a broad skill base including photography, video edits, animation, basic design skills and social-first mobile content creation.
• Experience in using professional editing software for film and photography (such as Premiere Pro and Lightroom).
• Experience of producing engaging and externally facing content that can be used across multiple platforms.
• Experience of developing content to support various narratives through providing a clear breakdown of the process from script and storyboard to final edit.
• Effective project management skills and ability to work with a range of different people/organisations.
• An understanding of filming in a health and safety critical environment, including the relevant regulations.

Welsh Language Skills

While not essential for this role, Welsh language skills would make a great addition to your application.

TfW support anyone who wants to learn Welsh or improve their skills. We offer online learning, classroom courses and funding attendance at local community courses.

Equal Opportunities

We're changing the way the transport industry looks. By celebrating and embracing differences, we're building a workforce that represents Wales. We need talented people from all backgrounds and cultures to bring their perspectives and experiences. Diverse teams make better decisions and drive innovation. Join us in transforming the way Wales travels.

Who We Are

Transport for Wales is changing the way Wales travels, making sustainable transport the first choice. We're building a multimodal integrated transport network called the T Network, making it easier for people to travel by train, bus, walking, wheeling and cycling.

Next steps

We're a Disability Confident Leader. Let us know about any reasonable adjustments you may need in the recruitment process and as part of the role if you are successful.

If you want to find out more about what we're doing in Wales, see our Annual Report.

This advert will close at 23:59 on the day of the application closing date stated above. However, we reserve the right to close this vacancy early if we receive enough applications. We encourage you to submit your application as early as possible.