Media Planning Executive

Redefined Ltd; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic individual to join their TV Media Planning team. This role involves planning and executing promotional TV activities across a variety of channels, ensuring impactful marketing outcomes. You will collaborate with creative teams, manage stakeholder queries, and utilize data insights to enhance campaign performance. If you have a passion for media and thrive in a fast-paced environment, this opportunity is perfect for you. Join a vibrant team dedicated to delivering innovative marketing strategies and making a significant impact in the broadcasting landscape.

Qualifications

• Experience in media, marketing, broadcast, or similar fields.
• Strong curiosity towards TV media planning and broadcast.

Responsibilities

• Plan and implement promotional TV activities for allocated channels.
• Monitor performance and optimize TV activities based on data insights.

Skills

Media Experience

Marketing Knowledge

Broadcast Understanding

Data Interpretation

Stakeholder Management

Communication Skills

Job description

The Role

The role

This role is responsible for both planning and the operational delivery and implementation of promotional TV activities for an allocated channel/s driving marketing outcomes.

Main responsibilities

• Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV's suite of linear channels - ensuring the right message reaches the right audience at the right time.
• Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.
• Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.
• Liaise with creative teams to help manage the delivery of marketing assets.
• Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.
• Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)
• Be responsible for factual accuracy for visual on screen presentation and continuity scripts
• Creative Make-list administration via Phoenix (in-house system)

Skills you'll need (minimum criteria)

• Experience in media, marketing, broadcast or similar.
• An interest and passion for media/TV/broadcast with a strong curiosity towards TV media planning
• Confident communication and stakeholder management skills.
• Good at understanding and interpreting data to aid decision making
• Experience working in a fast paced and dynamic environment

Other things we're looking for (key criteria)

• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach.
• Organised and able to work under pressure and to tight deadlines