Media Planning Executive

ITV; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the media industry is seeking a dedicated TV Media Planner to manage promotional activities for various channels. The role involves collaborating with marketing teams, creating media plans, and optimizing performance based on data insights. Ideal candidates will have a passion for media, strong communication skills, and the ability to thrive in a fast-paced environment.

Qualifications

• Experience in media, marketing, broadcast or similar.
• Interest in media/TV/broadcast with curiosity towards TV media planning.

Responsibilities

• Operational delivery and implementation of promotional activities across ITV’s channels.
• Monitor performance and provide feedback to drive optimisation.

Skills

Communication

Data Interpretation

Stakeholder Management

Adaptability

Job description

Workplace: London, White City - expectation is 2 days in the office.

The role

This role is responsible for both planning and the operational delivery and implementation of promotional TV activities for an allocated channel/s driving marketing outcomes.

Main responsibilities

• Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV’s suite of linear channels - ensuring the right message reaches the right audience at the right time.
• Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.
• Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.
• Liaise with creative teams to help manage the delivery of marketing assets.
• Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.
• Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)
• Be responsible for factual accuracy for visual on screen presentation and continuity scripts
• Creative Make-list administration via Phoenix (in-house system)

Skills you’ll need (minimum criteria)

• Experience in media, marketing, broadcast or similar.
• An interest and passion for media/TV/broadcast with a strong curiosity towards TV media planning
• Confident communication and stakeholder management skills.
• Good at understanding and interpreting data to aid decision making
• Experience working in a fast paced and dynamic environment

Other things we’re looking for (key criteria)

• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach.
• Organised and able to work under pressure and to tight deadlines