Media Planning Executive

Allwyn UK; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Allwyn UK is seeking a Media Planning Executive to assist in delivering innovative media campaigns for the National Lottery. This role involves collaborating with various teams to ensure successful execution of campaigns across multiple channels, requiring strong media knowledge and project management skills. Join us in making a positive impact through effective media strategies.

Benefits

26 days paid leave (plus bank holidays)

Annual bonus scheme

2 x Life Days

4 x Salary of Life Insurance

Pension: we’ll match your contribution up to 8.5%

Single Private Health Cover

£500 Wellness Allowance

Income Protection

Enhanced parental leave (maternity and paternity)

Eye Care, Dental and Cycle To Work schemes

Qualifications

• Solid knowledge of media marketing channels and customer acquisition principles.
• Experience of media planning/buying and campaign management.
• Ability to plan and organise workload with strong attention to detail.

Responsibilities

• Manage delivery of media campaigns from brief to analysis.
• Build relationships with media agencies for digital activations.
• Monitor and report on campaign performance weekly.

Skills

Media marketing channels

Campaign management

Project management

Communication

Presentation skills

Attention to detail

Online marketing methods

Data analysis

Tools

Excel

PowerPoint

Adobe Analytics

Job description

Join our journey to create a new experience for the National Lottery and help us to power change for the greater good.

About us:

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy. We have been officially awarded the Fourth Licence (10 year licence) to operate the National Lottery starting February 2024.

We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. Our aim is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

While the main contribution of the National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes.

Role Purpose:

To assist in the planning, briefing, delivery and reporting of paid media campaigns and projects. Ensuring they are delivered through the appropriate channels to ensure business / marketing objectives are met.

Team Description:

• The media team is integrated across Paid Owned Earned and Retail Media and is made up of 3x Media Strategy Leads and 3x Executives who take responsibility (per team) for selected games and products
• The team work closely with the Media Channels (Allwyn) and the Media Agency (Hearts & Science)
• The role reports into a Media Strategy Lead, who in turn reports to the Head of Media & Channel Activation

Role Responsibilities:

• Work closely with the Media Strategy Leads and wider Media team to create best-in-class media campaigns that deliver on a wide variety of business goals. Working and Learning across an exciting mix ofmedia channels: Display/Programmatic, Video, Print, OOH/DOOH, Audio, Social, Search & App marketing.
• Manage the delivery of both Brand Awareness, Sustain and Direct Response campaigns from brief, target audience selection, creative execution and analysis. Interrogating, feeding back on and approving media plans for campaigns and always on activity.
• Responsible for building excellent working relationships across the channel teams at our agency - working with one of the top media agencies in the country to deliver best-in-class digital activations.
• Work with the internal insights teams, agencies, Media Channel teams and Data/Analytics team (in development) to monitor, test and refine our channel strategies making the most of data opportunities.
• Support the Media Channel Managers on setting the monthly media sales and performance targets across Web & App. Working with the wider media team to set channel-specific targets (social, video, display, programmatic, search).
• Monitoring and reporting back on Game performance & spends on a weekly basis to understand the key drivers, working closely with game brand managers and agency to produce insightful recommendations.
• Work with internal/external teams on feeding into the toolkit creative requirements and brief creative deliverables across Paid channels.
• Responsible for working with wider media team especially the Media Campaign Executive, on the set up and sign off all activity in line with Allwyn’s operational excellence requirements
• Ensure that all campaigns adhere to the highest standards across brand safety and suitability.
• Work closely with the other Media Planning Executives to prepare activation presentations prior to campaigns going live, organising the presentation and managing the decks
• Create and ensure all tracking is in implemented to measure effectiveness of inbound and outbound activity
• Keep up-to-date with industry news, trends, competitors, risks and latest innovations and demonstrate how these can be incorporated into our acquisition strategies
• We operate in a hybrid working model and will require employees to work from our London and Watford office upto 3 days per week. These in-office days will be spread across the standard working week (Monday-Friday).
  
  

Key Skills and Experience:

Essential:

• Solid knowledge of media marketing channels and customer acquisition principles
• Experience of media planning/ buying and campaign management
• Media experience activating campaigns across some of our key channels listed above.
• Experience working with media and creative agencies
• Good project management skills
• Strong communication and presentation skills
• Ability to plan and organise own workload, with the strong attention to detail necessary to ensure campaigns are executed thoroughly and competently
• Ability to use Excel and PowerPoint to plan, gain insight from reporting and clearly demonstrate performance of campaigns
• Practical knowledge of online marketing methods and tools
• The individual ideally has experience with a known brand with an understanding of marketing within a regulated industry
• Experience with adobe analytics or a similar packagewould be preferable for this role
• Continually seeks to improve and be pro-active

Our goal is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

• 26 days paid leave (plus bank holidays)

• Annual bonus scheme

• 2 x Life Days

• 4 x Salary of Life Insurance

• Pension: we’ll match your contribution up to 8.5%

• Single Private Health Cover

• £500 Wellness Allowance

• Income Protection

• Enhanced parental leave (maternity and paternity)

• Eye Care, Dental and Cycle To Work schemes