Media Planning and Buying Coordinator

Burberry; London; On-site; GBP 28,000 - 42,000; Full time

Job summary

A renowned luxury brand based in London is looking for a Media Planning and Buying Coordinator to join their Marketing team. This entry-level role involves managing media plans across APAC markets, collaborating with regional teams, and ensuring effective execution. Ideal candidates have 3-4 years of media experience, preferably within the luxury sector. The position is full-time with a focus on advertising and strategy planning.

Qualifications

• Minimum 3-4 years media planning & buying experience at brand or media agency.
• Experience working in luxury category preferred.
• Experience in relevant markets preferred.

Responsibilities

• Lead media plans across South Korea, Japan and SAPAC.
• Define localisation of the global media strategy.
• Create best-in-class inspiration media plans.
• Deliver market-leading performance against KPIs and inspiration objectives.
• Ensure integrated media strategy across direct buys (offline/online) and Performance Media.
• Manage regional agency relationships and external publishers/partners.
• Collaborate with internal creative media team to ensure end-to-end asset delivery.
• Align funnel strategy with local platforms and channel priorities.
• Oversee regional budgets and media contract negotiations with finance teams.

Skills

Media planning & buying experience

Experience in luxury category

Regional market knowledge

Job description

Overview

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

Job purpose

Burberry is looking for a talented Media Planning and Buying Coordinator to join the Marketing team. The purpose of this role is to ensure robust execution of media plans in key markets; South Korea, Japan and SAPAC.

Responsibilities

• Based in the centralised media team in London, the Media Coordinator (APAC) is the day-to-day lead for media plans across South Korea, Japan and SAPAC.
• Defines the localisation of the global media strategy for upper funnel activity, in partnership with our regional marketing teams.
• Creation of best-in-class inspiration media plans across hero campaign moments and always-on commercial moments throughout the year, supporting both product launches and key categories.
• Delivers market-leading performance against set inspiration objectives and KPIs.
• Ensure an integrated media strategy across our direct buys (offline and online) and Performance Media in each region.

• External Communications: Day-to-day lead for regional agency management across South Korea, Japan and SAPAC in close collaboration with the global media agency based in London.
• Manage and grow relationships with key external publishers and partners.

• Internal Cross Channel Collaboration: Liaise with the internal creative media team on a daily basis to ensure smooth end-to-end delivery of assets across all media bookings, inclusive of management of timelines and delivery dates.
• Collaborate with the performance media team to align on full funnel strategy in-market and channel priorities, in particular with local platforms.

• Regional Budget Management: Monitor all budgets across South Korea, Japan and SAPAC, to ensure media plans are correctly budgeted for.
• Oversee all media contract negotiations in respective markets.
• Ensure a smooth and robust financial process in collaboration with both global and local finance teams.

Personal profile

• Minimum 3-4 years media planning & buying experience at brand or media agency (or equivalent).
• Experience working in luxury category preferred.
• Experience in relevant markets preferred.

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Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Advertising, Marketing, and Strategy/Planning

Industries

• Retail Apparel and Fashion
• Retail Luxury Goods and Jewelry
• Advertising Services